Responsibilities:1. Strategy support. The formulation of strategy analysis. According to the different needs of customers，lead the team to offer provide debrief to guide creative.2. Project management. Deeply involve into the large project and supervise the daily work.3. Lead the team to finish the projects execution. Including, ATL, Digital interactive projects, social extended, video capturing, IT production, etc.4. Maintaining customer relations. Mining potential demand of the customers, increase cooperation business.5. Customers: Mercedes-Benz, HNA Group, etc.6. The projects:Digital Campaign: Mercedes-Benz Branding Campaign, S-Class, Maybach, One Web, etc.ATL Campaign: HNA Group Branding Campaign TVC, KVs, Industry video, etc.7. Manage team work allocation.8. The coordination of various departments to cooperate, plan the cooperation process.9. Case packing and prize.

工作描述：部门工作职能： 1.策略支持。带领团队根据客户需求，进行策略分析，整理De-brief，指导创意按照策略方向发散。监督创意质量。2.项目管理。深入大型项目，监督日常项目。从年度安排督促客户提供Brief，到监督团队制定项目管理计划，到成本支出计算和报价，到跟进创意、IT制作等项目执行协调与安排，到上线后协调优化及报告制作。3.维护客户关系。跟进合同进度，完成商务流程。带领团队完成与客户的定期业绩评估，总结经验，优化作业，与客户维持长期良好稳定的合作关系。挖掘客户潜在需求，增大合作业务量。 4.主要负责客户：宝马中国，华晨宝马，宝马售后等，以及劳斯莱斯。 5.项目主要类型：Digital Campaign, Digital Platform, Digital Solution，等。根据客户需求，完成以Digital为核心延展Social等多渠道传播延展，以及部分传统广告业务。包括需求分析，创意跟进，跟片，网站构架规划，协调IT进行网站开发，等。Digital Campaign类，如：全新BMW X1上市项目，BMW 7系上市，730 Li上市，7系专属定制，BMW 2系旅行车上市，BMW 100年，BOCC，BMW UKL贪吃蛇视频，等。传统广告业务，如：BMW 售后2016年年度品牌规划，BMW 售后 2016年系列KV，BMW 售后PM2.5 TVC与KV，等。Digital平台类项目，如：BMW 官网改版，BMW 售后官网改版，BMW 售后经销商微信统一规划和搭建，劳斯莱斯官网改版，等。管理职责： 1.部门工作安排。了解团队工作量，合理分配工作。2.制定部门工作流程，协调各部门合作，制定合作流程。发现问题与解决问题。不定期调整协作流程，以适应行业动态变化。 3.案例包装及参奖。配合公司规划，选定合适项目，协调各部分以及各公司，获取信息，包装案例及参奖。

Responsibilities:1. Strategy support. The formulation of strategy analysis. According to the different needs of customers，lead the team to offer provide debrief to guide creative.2. Project management. Deeply involve into the large project and supervise the daily work.3. Lead the team to finish the projects execution. Including, ATL, Digital interactive projects, social extended, video capturing, IT production, etc.4. Maintaining customer relations. Mining potential demand of the customers, increase cooperation business.5. Customers: BMW China, BMW-brilliance, BMW Aftersales, Rolls-Royce, etc.6. The projects:Digital Campaign: All-new BMW X1 launch campaign, All-new 7 series launch campaign, 730 Li launch campaign, BMW individual campaign, BMW 2 series, BMW 100 years Centenary Campaign, BOCC, BMW UKL snake Video, etc.ATL Campaign: BMW aftersales 2016 Brand campaign, BMW aftersales PM2.5 campaign, etc.Digital Platform: BMW cn.digital official site relaunch, BMW aftersales official site relaunch, Rolls-Royce official site relaunch.Digital Solution: BMW aftersales wechat templet for dealers. BMW aftersales official site relaunch stage II.7. Manage team work allocation.8. The coordination of various departments to cooperate, plan the cooperation process.9. Case packing and prize.

部门工作职能： 1.策略支持。带领团队根据每次不同的客户需求提供针对性的品牌策略，创意策略和传播策略，以及媒体选择策略。 2.创意支持。带领团队根据客户需求提供创意解决方案。包括文案撰写，活动策划，视频脚本，传播内容包等。 2.维护客户关系。跟进合同进度，完成商务流程，与客户维持长期稳定的合作关系，挖掘客户需求，增大合作业务量。 3.项目执行。带领团队完成各项目的执行工作。包括整合营销，Digital营销，互动项目执行，线下活动执行，视频拍摄等。挖掘客户需求，挖掘整理de-brief，跟进创意进度，监督创意质量。 4.主要负责客户：京东商城，韩友赞等。 管理职责： 1.制定部门工作流程。在职期间，重新为公司梳理从新客户意向到售前支持到售后执行的全流程合作模式。 2.协调各部门合作，制定合作流程。制定了以项目为核心，BD部，媒介部，策略部，客户部，创意部的配合流程。 3.团队转型和行业包装。带领团队从纯social team向整合营销team转型。成功为公司树立首个打通传统与digital整合传播项目。带领团队向全流程Account完善发展。

1. Strategy support. The formulation of strategy analysis. According to the different needs of customers，lead the team to offer provide brand strategy, creative strategy， communication strategy, and media selection strategy.2. Creative support. Lead the team to output creative solutions, including event, copy writing, video script writing, activities planning, delivering content, etc..3. Maintaining customer relations.4. Lead the team to finish the projects execution. Including sina weibo, We chat, interactive projects, offline event, video capturing, etc..5. Mainly responsible for the cooperation of all industry companies6. Customers: JD, etc..7. The coordination of various departments to cooperate, plan the cooperation process.8. Formulate penalty methods for the company 9. The business transformation and marketing. Leading the team transformed from Social Media services to Digital services.

部门工作职能：1.策略支持。针对新旧客户制定策略分析，挖掘客户需求，完成方案撰写，比稿招标等工作。根据不同客户需求，提供年提策略，客户品牌策略分析，活动策略，运营策略等。2.维护客户关系。跟进合同进度，完成商务流程，与客户维持长期稳定的合作关系，挖掘客户需求，增大合作业务量。3.项目执行。带领团队完成各项目的执行工作。包括微博，微信运营，互动项目执行，线下活动执行，视频拍摄等。配合创意部挖掘客户需求，提交创意Brief，跟进创意进度，监督创意质量。4.行业分析。为BD制作行业分析策略支持，提出重点拓展行业建议，及行业拓展解决方案。5.主要负责行业：公司合作所有行业。6.主要负责客户：黑天鹅奢侈品蛋糕，宝珀手表，安踏，Intel，中粮悦活，薇婷，安利，英菲尼迪，腾讯微视，CCTV微视，欧珀莱等。管理职责：1.制定部门工作流程。在职期间，重新为公司梳理从新客户意向到售前支持到售后执行的全流程合作模式。2.协调各部门合作，制定合作流程。制定了以项目为核心，BD部，媒介部，策略部，客户部，创意部的配合流程。3.制定公司惩罚制度。在职期间，合并策略部和客户部，带领策略团队从后端支持团队向前端转型，带领客户服务团队向全流程Account完善发展。4.公司业务转型和行业包装。带领公司从Social Media服务业务向Social Digital业务转型。根据市场行业走向制定行业拓展规划，行业包装，案例包装。

1. Policy support. The formulation of strategy analysis, mining the customer demand, to complete the proposal writing.2. Maintaining customer relations.3. Lead the team to finish the projects execution. Including sina weibo, We chat, interactive projects, offline activities, video capturing, etc..4. Industry analysis. Analysis on the strategy of manufacturing industry, putting forward suggestion to focus on the development of industry, and the development of the industrial development solution.5. Mainly responsible for the cooperation of all industry companies6. Customers: Black Swan luxury cakes, Blancpain watches, Anta, Intel, COFCO LOHAS, Veet, Infiniti, Amway, Tencent micro, CCTV micro, Aupres, etc..7. Development of the work flow, of particular departments8. The coordination of various departments to cooperate, plan the cooperation process.9. Formulate penalty methods for the company 10. The business transformation and marketing. Leading the company from Social Media transition services to Social Digital services.

2010/10 -- 2013/06 客户服务部 | 高级客户服务经理 工作描述：部门工作职能：1.售前协助。协助公司销售和策划做数据分析，提出销售行业意见和翻单意见。2.创意跟进。广告执行创意的跟进工作，了解客户创意需求，提交创意Brief，跟进创意修改过程，监督创意质量和进度。3.广告上线执行。使用广告投放系统发布广告和调配各媒体投放量以确保顺利完成客户各项KPI要求。4.结案分析。制作结案报告，分析结案数据，提交翻单意见。5.主要负责广告类型。互联网富媒体广告和移动互联网广告。5.主要负责行业：娱乐，教育，科技，家电，化妆品，快消品，医药类，旅游类，酒店类等等。6.主要负责客户：三星，欧珀莱，美联航，美国运通，英国航空，加拿大旅游局，海尔，蒙牛，伊利，西安杨森，都市丽人，万豪酒店，欢乐谷等等近百个客户。管理职责：1.制定部门工作流程。2.协调各部门合作，制定合作流程。3.制定公司惩罚制度。4.行业拓展数据分析和行业包装。根据历史订单投放数据分析行业拓展规划，行业包装，案例包装。2008/10 -- 2011/10 媒介部 | 高级媒介经理 工作描述：所属媒介部工作主要分为：媒介策划，媒介拓展，媒介执行三部分。媒介策划部分：1.帮助客户规划媒介投放计划，制作媒介排期。 2.负责策划客户类型包括联合利华等快销品类，东风标致，进口雪铁龙，进口奔驰等汽车类，渣打银行等财经类，慕斯家寝等家具类，惠普佳能等电子类等等。媒介拓展部分：1.带领小团队负责拓展和维系各个门户以及垂直类媒体。2.负责拓展和维系媒体包括TOM，MSN，CNTV，中华网等门户网站；车168，汽车之家等汽车类媒体；财讯网，中国经济网，等财经类媒体；国际在线，环球网，联合早报等新闻类媒体；PcHome，中关村在线，IT168，泡泡网等IT类媒体；体坛网，新传体育等体育类媒体；爆米花，风行在线等娱乐以及视频类我爱我家等家居房产类，等等垂直媒体。开拓和维护数百家媒体。3.协助公司高层指定拓展规划。开拓公司新业务AFP广告投放系统项目等。媒介执行部分：1.带领小团队完成媒体购买，安排广告上线，素材审核，上线问题处理，等。

2011 – 2013Account Service Group, Head of ASG, AdChinaResponsibilities: 1. Making work procedure of the department.2. Coordinating the cooperation among the various departments. 3. Formulating company reward and punishment system.4. Analyzing the development of industry.5. Pre-sale support. Supporting sales and planner to do data analysis. 6. Arranging the creative schedule. 7. Releasing on-line advertisements.8. Making final reports of the cases.9. Being responsible for the Internet advertising and mobile Internet advertising.10. Focusing on entertainment, education, science and technology, household appliances, cosmetics, consumer goods, medicine, tourism, hotel,etc.11. Customers: Samsung, Aupres, United Airlines, American Express, British Airways, the Canadian Tourism Bureau, Haier, Mengniu, Erie, Xi'an city beauty, Yang Sen, Marriott, Happy Valley and so on nearly a hundred customers.2008 -- 2011 Media Department, Senior Media Manager, AdChina Responsibilities: 1. Helping customers planning media strategy, and make mediaplan. Customer types: Customer goods (Unilever); Automotive industry (Mercedes Benz, Citroen and Peugeot); Finance (Standard Chartered Bank), etc.2. Leading team to develop and maintain the relationship with media, including TOM, MSN, CNTV, Che168, Autohome, Global time, CRI, etc. (Over hundreds of Medias.)3. Developing the new business project of SSP.4. Leading team to complete the media buying, releasing advertisements online, reviewing the ad material and pushing media to publish ad, etc.