朱韵宇 Email & Phone Number

Shanghai

—Set whole-year CRM goals and multi-stage strategies according to the corporate cross-brand business;—Plan and monitor the CRM system (Salesforce) building and application to realize accurate target customer insight and dig customer value;—Arrange customer touch points from online & offline channels and lead potential customers to follow WeChat public account;—Develop WeChat-based functions and online campaigns to enhance customer stickiness and loyalty, forming brand word-of-mouth communication.

中国 上海市区

CRM Project Consulting & ManagementClient: Alfa Romeo—Map user group and functional services for Alfa Romeo WeChat service account;—Layout the loyalty point system, creating a closed loop of acquiring and consuming points;—Manage the content team to deliver monthly content plan;—Design the entire nurturing system for strengthening leads' car-buying intention;—Assist in the operational management of E-Commerce platforms (Tmall &WeChat Mall) and design online campaigns;—Build owner loyalty program by multiple ways, including offline owner lectures, different industry cooperation and online live Q&A;—Plan and carry out the O2O leads conquest project;—Assist both dealer and 400 call centre to carry out offline dealer events and solve online inquires.Client: Dove, Unilever—Establish Dove WeChat service account by planning front-end functions and assisting in back-end tech docking, leading to an improvement in user experience;—Design the flow and execution plan of online campaigns, such as Member-get-Member;—Edit the guidebook and manage routine tasks of customer service team;—Work with Big Data team to develop the tracking code for recording users’ behavior;—Design and establish the logic of the tagging system, and optimise the accuracy of the tagging system to realize the precision marketing;—Involve in data collection and analysis with Business Intelligence team, transfer numbers into data visualization to improve the performance of marketing strategy.Client: Jeep—Plan the potential customer interaction capacity of WeChat mini programs;—Responsible for Jeep official website diversion, transfer the official website traffic to WeChat;—Design and upgrade multi-channel nurturing program in accordance with customers’ lifecycle;—Design the content reading survey questionnaire and the analysis of unfollowing reasons, enhance the accuracy of Personas;—Design offline events to transfer online potential consumers to offline showrooms.

中国 上海市区

—Assist in the progress of replacing the business tax with a value-added tax.—Produce monthly accounting reports.—Responsible for entering company reimbursements and writing off accounts.—Manage accounting documents and make out invoices.

中国 上海市区

—Recommend the most suitable accommodation for students based on satisfying students’ needs and my experience in UK.—Contact with UK accommodation companies to solve problems or conflicts between students and companies.

Master'S Degree, Management,Finance And Accounting, Pass With Merit

Core Courses: Financial Analysis and Investment, Organisational Analysis, The Business Environment, Accountability Representation.

Bachelor Of Science - Bs, Management With Marketing

Core Courses: Marketing, Marketing Strategy, Strategic Management, Operation Management, International Marketing, Consumer Behaviour.