Self Introductiona) 8 years’ digital marketing experience.b) 5years’ team management experiencec) Start up experience.d) TEM-8 English Oral and Writing ability.e) E-commerce, finance and mobile internet experience in senior, expert on NPS.f) Consultant and outsource service experience.g) Project management experience.Professional Skilla) Operating & Marketingb) PRc) User management, growth and reacting.d) BD, especially on brands across cooperation.e) Data analysis.f) Team management,; Employees performance appraisalg) Strategy formulation and implementation.
上海伦江实业有限公司
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总经理上海伦江实业有限公司 Jun 2019 - Present中国 上海市 普陀区有色金属 农产品等大宗产品现货期货交易,银票业务,畜牧养殖
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运营总监春秋航空股份有限公司 Jan 2019 - Present长宁区昭化路699号
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Digital Marketing DirectorKunpu Finance Service Group Co.Ltd Jul 2018 - PresentShanghai City, ChinaTeam Managementa) Analysis of operating performance.b) New business training.c) Employees performance appraisalOperation Worka) Responsible for the overall operation of APP,PC website and official wechat.b) Cooperate with BD department to maintain asset clients.c) Establish user growth system, maintain the platform GMV volume.d) Responsible for new users’ registration and investment amount growth.e) Daily PR work.f) Information disclosure of company's operating conditions and reports.
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Digital Marketing Vice Director利得金融(Leadbank) Jul 2017 - Jun 2018Shanghai City, ChinaResponsibilitiesa) Responsible for brand promotion and advertising of Leadbank Application.b) Make operational strategies and be responsible for yearly and monthly KPI.c) Responsible for BD and business cooperation across brands.d) Users’ growth system establishment and maintenance.e) Identify the competitive advantages and disadvantages of the current market landscape and respond.f) Daily PR work.g) Establish a comprehensive execution plan to monitor progress based on monthly GMV. -
Senior Digital Marketing Manager平安付智能技术有限公司 Jun 2015 - Jul 2017Shanghai City, ChinaResponsibilitiesh) In charge of the growth of new users for PingAn Pay application by digital advertisement as SEM/CPA/Tencent/Headline.i) React dormant users of different stratifications with different efforts as application push, SMS and EDM.j) Responsible for BD and business cooperation across brands.k) Users’ growth system establishment and maintenance. Effectively improve the user's holding, active cycle through a variety of operating methods and tools.l) Identify the competitive advantages and disadvantages of the current market landscape and respond.m) Adjust strategically to the development of an industry.n) Optimizeour staff’s talent to a customer’s resource constraints.o) Strategy Development and Executionp) Differentiate a product’s position; evaluating annual strategic plans while managing contingencies.Team Managementd) Analysis of operating performance.e) KPI development and motivation of team performance.f) Ongoing team member development.g) New business training.h) Recruitment of new stuff.Operations WorkBased on the monthly GMV objective and current resource and budget constraints, establish a comprehensive execution plan to monitor progress based on my data model. Execute contingency plan if the original plan fails.Business Introductiona) Product training targeting business customers. b) On-site and online training for end-users.c) New business partner maintenance. -
Digital Marketing ManagerShopex - The Retail Engineers Nov 2013 - Jun 2015Shanghai City, ChinaMarket diagnosisq) Identify key needs andpain points of the current WeChat application market.r) Build a team tailored to the company's needs andresource constraints.s) External Environment Analysist) Analyze mobile e-commerce demand and illustrate the bottlenecks of a traditional e-commerce platform.u) Identify the competitive advantages and disadvantages of the current market landscape and respond.v) Adjust strategically to the development of an industry.w) Optimizeour staff’s talent to a customer’s resource constraints.x) Strategy Development and Executiony) Differentiate a product’s position; evaluating annual strategic plans while managing contingencies.Team Managementi) Analysis of operating performance.j) New business training.k) Recruitment of new stuff. -
Ecommerce ManagerBoitown Perfume Dec 2010 - Nov 2013Shanghai City, ChinaResponsibilitiesa) Brand positioning, market research, product development (flavor, packaging, and BD resources)b) Tmall fragrance market demand analysis, competitor analysis and targeted strategy development.c) Packaging: product advantage and brand story.Team ManagementTeam members' training: product (product properties, selling skills, market positioning), platform operations, customer Training (Service manual, after-sales issues), customer services KPI performances and incentives.Store OperationsBased on an operational data model, improved page views, unique visitors, page retention time and conversion rates.Lead our staff to achieve monthly sales targets all within our team’s budget.
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Dpg Project ExecutiveResourcepro Qingdao, Llc Jul 2005 - Jan 2010Qingdao, Shandong, ChinaResponsibilitiesa) Project team leader, night-shift business development.b) Collected and processed online customer information.c) Participated in development of customer needs solutions.d) Trained team members and reviewed daily work.
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TranslatorCba Sports May 2008 - Aug 2008Qingdao, Shandong, ChinaTranslator of Qingdao Doublestars basketball team
王鲁伟 Education Details
Frequently Asked Questions about 王鲁伟
What company does 王鲁伟 work for?
王鲁伟 works for 上海伦江实业有限公司
What is 王鲁伟's role at the current company?
王鲁伟's current role is 总经理.
What schools did 王鲁伟 attend?
王鲁伟 attended Qingdao University Of Technology, 青岛理工大学.
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