김재희 Email & Phone Number

Seoul, South Korea

Responsibility: Marketing Manager (Product & Promotion) NPD development planning and monthly promotion planning, sales channel strategy setting, category management• Job performance: New product launch and promotion planning✓ Discovery of opportunity elements through airtight container market trend survey / analysis of internal and external environmental factors-Competitor trend and price research (online and offline)- Research new product trends in the same industry at home and abroad and apply them to our companySmall home appliance market environment analysis (blender and water ionizer) Monthly promotion discussions and sales strategy establishment Establishment of new product launch strategy-Setting purchase targets / Deriving main concepts and appeal points / Naming new products-Price setting / channel strategy / communication strategy establishment / sales kit creation / package review-Launching promotion planning and execution consultation with related departments New product launch: 3 types including popcorn maker, blender, etc.Check price operation status by channel and product Network marketing agency consultation and promotion inspection (sales, cost, profit and loss management)Manager promotion and category management by channelTeam management

Development planning and sales channel strategy setting, category management (profit and loss, sales, cost management)Business Performance: Category manager of Containers and Small Appliances Exploration of opportunity factors through storages and small home appliance market trend research / Analysis of internal and external environmental factors-Competitor trend and price research (online/offline)- Investigation of new product trends in the same s at home and abroad and its applicationSmall home appliance market environment analysis.New product operation feasibility verification and consultation with related departments (launch purpose, price, GP, sales target, product competitiveness)Establish new product launch strategy-Purchasing target setting / main concept and appeal point derivation / new product naming-Price setting / channel strategy / communication strategy establishment / sales kit creation / package review-Launch promotion planning and discussion with relevant online teams (especially in house mall & naver team)New product launch S2 Steam Air Fryer, Food Waste Refrigerator, Multi Cooker, etc. 5 types in totalCheck the current status of price operation by on/offline channel and productKey indicator management and direction setting by category (sales, cost, profit and loss management)Consumer promotion and category management by channelBrand promotion and collaboration (Shinsegae Department Store, Samcho Village Collaboration in 2022)Category Team Management (5 staffs)

Responsibilities : Department store, home shopping and B2B KAM team leader (Responsible sales: about KRW 25 billion in 2020)Sales team management for 4.4 years ($26M in net sales, 50 % P&L) : B2B & Outlet (25%), The biggest distributor in Korea who is running Department store, TVHS and Traditional Market(25%)Responsible for general management of department stores, home shopping and B2B partsBusiness performance: management and practical execution of agencies related to special salesStabilization of sales in the B2B market, which has not been recognized as a channel for a long timeStabilization of special sales sales through various methods with special sales vendors / Confirmation of annual and monthly purchasesLeading sales and operating profit growth by launching a variety of account-optimized new products through rapid sales activities, including Corel brand management and Instant Pot launchDirectly managed outlet store operation Achieved 8 billion sales in 2018 (13 stores)Sales Performance• Outlet sales growth of 10% compared to 2018 (sales: 5.5 billion won)• Department store & home shopping channel sales growth by 20% compared to 2019 (sales: 18 billion won)Launched a new pattern for special sales channels in 2019 Achieved 2 billion won in guaranteed sales in 2020, leading sales growth by launching new products in cooperation with agenciesDiscover new channels for special sales – Support 30% sales growth compared to the previous year by discovering HORECA and home shopping gift market.

Responsibilities: Marketing team leader ( Management 4 staffs in marketing team) PM/ BM /IMC All Parts General Management ResponsibilityBusiness performance: In addition to the role of team leader, BM practice for Glass Lock and O’pet brand is also performed, management and practical executionLeading sales and operating profit growth by launching a variety of account-optimized new products, including NB brand management and new product launches, and support for prompt sales activitiesO’pet and Tumblock BI renewal completed, Samkwang Glass brand operation guideline productionSuccessful launch of Sitram brand(Cookware) in Home Shopping (Lotte Home Shopping, a total of 12 broadcasts, the highest performance achieved 134%), and then entered department stores, E-Mart and Lotte Mart based on brand recognition and product powerBaby tableware brand Glass Rock Baby category expandedSamkwang Glass brand portfolio TFT participation, Samkwang Glass brand operation guideline production Achieved annual cumulative sales of about 50 billion won in 2016 with Glass Lock line extensionReleased about 50 new SKUs from January 2015 to August 2017Advertising and public relations activitiesCelebrity (Ra Mi-Ran who is one of famous actresses) brand campaign promotion, including public broadcasting, YouTube, Facebook advertisements, and pre-event SNS viral marketing activities,Planned article release, online retargeting, keyword advertising, and systematic Facebook and Instagram activities linked to the company's mallSales Performance20% sales growth in 2016 years compared to 2015 years10% sales growth in 2015, sales profit of KRW 2.5 billionNew products launched between 2015 to 2017 accounted for 48% of total sales in 2014, leading sales growth with new products led by the marketing teamSupport for sales growth of 30% compared to the previous year through online company mall and e-commerce management in addition to offline distribution

대한민국

Responsibilities: Corelle brand Trade Marketing, Senior Brand ManagerTrade Marketing New product launchingIn-Store MerchandizingMaintaining the No 1 position in dinnerware brand Market Share, developing various types of products and establishing a growth engine through brand management.Innovative storage brand Corelle Snapware launched with launching event and IMC planReinforced No 1 dinnerware leading brand position achieved MS+2% , 63.2% compare to previous year.For increasing brand equity & brand awareness proceed co-promotion with Vera Wang to engrave ‘Luxury &Sophisticated image emphasis’ to key targets of dinnerware. This is the first wedding-related dinnerware promotions in mass channel for the first time

대한민국 서울

• Responsibilities: Product Manager for new products other than Bexel batteriesImprove brand awarenessDevelopment of new products Demand Forecast & Sales analysis

대한민국 서울

Items handled: Export apparelWorked in Overseas sales departmentObtain supply order for WALL-MART , KOHL’S and FOLLOW UP Administration of products starting from the obtainment of order to exportation of samplesand product. Administration of clients: Conduct RODA SHOW for overseas buyers sufficient of sales expansion: Obtained 25% sales expansion in 2005 compared with previous year (KOHL’S order 50 million dollars

학사, Spanish Language And Literature

학사, 스페인어 및 문학 /국제지역, 3.4/4.3

Activities and Societies: 2002년 스페인어과 학생장 독서토론동아리 한솔

학사, 스페인어 / 중남미지역학