🦁 Chris Welch's Location
London, England, United Kingdom, United Kingdom
🦁 Chris Welch's Contact Details
🦁 Chris Welch work email
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🦁 Chris Welch personal email
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About 🦁 Chris Welch
I am Chief Commercial Officer at LeoVegas Group, part of MGM Resorts International, and the winner of the EGR Operator of the Year 2023 award. With over two decades of senior executive experience in the gambling industry, I have a passion for creating and delivering value for customers, partners, and stakeholders across multiple markets and channels.My core competencies include consumer marketing, e-commerce, direct marketing, international marketing, affiliate marketing, strategic planning, market research, consumer segmentation, NPD, product launches, brand management, SEO, social media, gaming, content creation, gamification, digital payments, VIP management, customer services, outbound marketing, and more. I lead Global acquisition, retention, and marketing services for a portfolio of brands in multiple markets that cater to diverse customer segments and preferences, from casino hero’s like LeoVegas and Royal Panda to the fastest growing sports books expekt and BetUK, as well as our newly launched success story BetMGM.co.uk. I have a proven track record of success in leading global digital businesses with large teams and budgets, reshaping teams and processes to maximize efficiency and effectiveness, as well as establishing teams from scratch. I have also demonstrated general management skills, including p&l responsibility for a $200m revenue digital business across multiple locations, inspiring a team of 180+ to deliver a game-changing relaunch. I am always looking for new opportunities to grow and innovate in the gambling sector, leveraging my extensive knowledge and expertise to create value for the customers, partners, and stakeholders.
🦁 Chris Welch's Current Company Details
🦁 Chris Welch Work Experience Details
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Chief Commercial Officer (Cco)Leovegas GroupLondon, Gb
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Chief Commercial Officer (Cco)Leovegas Group Sep 2022 - PresentLondon/Malta++EGR Operator of the year 2023++Leading Acquisition ,Retention and Marketing services for LeoVegas part of MGM Resorts International a top 5 global gambling leader . With Offices in Malta, Stockholm, Newcastle,Milan , Netherlands,Malaga and Poland we are a true international powerhouse. We have brands that deliver for players and partners from casino hero’s like LeoVegas and Royal Panda to the fastest growing sports books expekt and BetUK, as well as our newly launched BetMGM.co.uk. -
Consultant And AdvisorLeovegas Group Nov 2021 - Sep 2022betUK.comleovegas.compinkcasino.co.uk21.co.ukslotboss.co.uk
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Consultant And AdvisorCw Consulting Jul 2021 - Sep 2022
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Vice President International DivisionCatena Media Apr 2021 - Jun 2021London, England, United KingdomGlobal P/L Leadership of the International Division , the largest division in Catena, responsible for the definition and execution of strategy for all Markets outside the US for the worlds leading igaming lead generator, covering sports ,racing and casino (>60 brands) Also led global online media buying and performance marketing covering PPC, CRM, Ad-Ops, Social Media, programmatic ( buy and sell) and paid media. Reporting teams include+ Commercial Sales+ Regional and Country Management EMEA,LATAM,APAC+Organic Search+ Design UX/UI+Product+Operations -
Vice President SportsCatena Media Jan 2020 - Apr 2021London, United KingdomGlobal P/L responsibility for the Catena Sports and Racing Network (> 40 brands) outside the US,providing quality leads to the worlds largest igaming companies. Also led the Groups performance marketing Division, covering PPC,CRM,Social and programatic.Reporting teams include+ Commercial Sales+ Regional and Country Management EMEA,LATAM,APAC+Organic Search+ Design UX/UI+Product+Operations
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ConsultantCatena Media Nov 2019 - Jan 2020Reporting to the CEO delivered a strategic and operational review of a key division in the business. Identifying opportunities and key areas of improvement.
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Senior Business ConsultantVaix Oct 2019 - Jan 2020Strategic business development for a truly innovative AI business currently delivering results for some of the worlds largest online gambling businesses
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Consultant438 Marketing Sep 2019 - Jan 2020Strategy and business development for 438 a full-service agency with a specialist gambling division 438gaming. 438gaming can deliver outstanding creative support from websites, to UX to all aspects of brand communication. -
ConsultantCw Consulting Jun 2017 - Jan 2020London, United KingdomAdvising VCs, Hedge Funds and Strategic consultants on the gambling market, online estate agency, digital marketing and online payments.Recent assignments include:+Bain and Company+AT Kearney+River Birch Capital+Falcon Edge Capital+McKinsey+Roland Berger Consulting+PWC+Globality
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Consultant/AdvisorMajor European Media Group [ Confidential ] Feb 2018 - Jul 2019EuropeStrategic advice on entering a regulated online gambling market for a major European print/online media company including modeling, supplier selection/evaluation, market entry strategy and leading a brand workshop. Now work on a project basis.
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ConsultantPersado Jan 2018 - Jun 2019London, United KingdomMarket entry strategy and business development for groundbreaking innovative AI based content CRM platform into the European online gambling space including,workshops, market and product insight, operator profiling and lead generation/conversion. -
Chief Executive OfficerPkr Technologies Ltd Aug 2015 - May 2017London, United Kingdom+Reversed 6 figure EBITDA loss to close to breakeven in 6 months via identifying and correcting critical problems, reduced and streamlined expenses and overhauled processes. Introduced new products accounted for over 25% of gaming revenues.+Recruited and retained high performing teams to deliver turnaround plan, driving change on multiple fronts with limited resources whilst maintaining morale under testing circumstances.+Led successful complex technology migration to outsourced new software+Acted as CMO leading and directing all marketing efforts, materially reducing CPA and increasing LTV+Built acquisition and CRM frameworks to deliver record casino and games revenues and profit+Renegotiated loss-making partnerships to profit -
Senior Brand And Marketing ConsultantPkr Technologies Limited Jun 2015 - Aug 2015LondonReporting to the CEO deep dive review into the business with particular focus on marketing strategy and processes,product review and BI reporting and analysis
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Chief Marketing Officer & Executive Director Easyproperty.ComEprop Ltd Nov 2013 - Jun 2015Gibraltar / LondonA disruptive online estate agent start-up in partnership with Stelios and the easygroup.Responsible for acquisition,CRM,product,partnerships,creative,content,social media and UI + Developed and led implementation of proposition,positioning,design and goto market strategy.+ Part of the senior team that raised over £13m in funding in 6 months.+ Built and motivated high performing teams/ departments from scratch+ Negotiated key innovative blue-chip partnerships including Sky, British Gas and Mailonline -
Group Director PokerBwin.Party Digital Entertainment Plc Sep 2011 - Oct 2013GibraltarP&L responsibility for the Groups poker vertical c$200m+ revenues Led Business Unit strategy, marketing, technology and product development globally for 7 brands, including PartyPoker, Bwin Poker,WPTpoker, GDpoker ,Motivating a global cross-functional team 180+ across 5 offices.+Led radical operational and business model overhaul, resulting in the major brand and product relaunch of partypoker,the company's flagship poker brand,including new mobile launch.+Rebuilt loyalty program leading to material reduction in costs.+Material NPD launches including fastforward and mobile.+Achieved business plan in 2011 and 2012+ Led the strategic development of the World Poker Tour ( WPT ) in Europe including the successful launch of the WPT National Series+ launched WPTs real money poker and casino sites
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Chief Marketing Officer Party BrandsBwin.Party Digital Entertaiment Plc Mar 2011 - Sep 2011GibraltarGroup responsibility for the global marketing of all Party brands across poker,casino and sports during the transition phase of the companies merger with bwin,helping to ensure a smooth transition to a united marketing business unit.
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Chief Marketing OfficerPartygaming Plc Aug 2009 - Mar 2011GibraltarMember of the Executive team Led global marketing team with responsibilities for the definition, management and execution of marketing strategy, including acquisition and retention, marcom,, social media strategy, brand and territory management across the 3 business streams: poker, casino and sportsbook for the world’s leading listed online gaming company. Inspiring a global team of 100+ across over 20 brands and a marketing budget in excess of $100m+Delivered 2 straight years of beating business plan+Directed the development of interactive, direct marketing, media, creative, sales promotion and PR strategies managing a marketing budget +$100m+Successful launches into new regulated markets France and Denmark+Restructured marketing teams and delivered over 900,000 new players +12%+Record casino growth +11% net revenue in part via dedicated casino marketing+Sports growth +58% net revenue, relaunched and repositioned gamebookers brand+Launched new social media team – now 300,000 likes on facebook,11,000 twitter followersReporting Teams: Territory Management, Affiliate Management, Communications Production, Product Design, Player Marketing, Public Relations, SEO&PPC, Ad-funded Programming, VIP Marketing, Online Media and Brand -
Managing Director - EuropeCentrebet Feb 2007 - Jul 2009London, England, United KingdomGroup responsibility for European p&l accounting for around 40% of company revenues.Responsible for European operations and Country marketing teams covering sportsbook,casino and poker,customer services and payments.+Record customer acquisitions and profitable growth in key markets against much larger competitors+Re-organised European customer services reducing cost yet delivering improved player experience+Led the drive and negotiation to deliver new payment options at excellent rates leading to improved conversion and revenue
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Managing Director/Board DirectorLoudvision Marketing & Pr Ltd Jun 2006 - Dec 2006Responsible for the global marketing of a top 5 poker brand for a licensee of Excapsa plc an AIM listed software provider. + Development of global brand strategy/European goto market launch strategy+ Successful launch of new unique gaming product ‘Elimination Blackjack’ on time and to budgetLeft due to the passing of new online gaming laws in the USA, our core market.
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Group Marketing DirectorPokerstars Apr 2005 - May 2006Isle Of Man, United KingdomGlobal responsibility for the marketing of PokerStars.com overseeing a marketing budget $100m+ covering USA,EMEA and APAC including acquisition,CRM,PR,Sponsorship,Celebrity Player Sponsorship+ Led record growth in customer numbers and revenue in US and Europe+ Overhauled marketing agencies leading to significant cost reductions. (+30%)+ Introduced a new CRM team, strategy and enhanced loyalty program+ Successful launch into new markets globally+ Development of "moneymaker millionaire" the most successful promotion in brand history+ Drove key partnership including deals with Aston Martin Racing,Football League Interactive,Dallas Mavericks,Tottenham Hotspur. -
Marketing DirectorPinnacle Sports 2003 - 2005United KingdomResponsible for the development of the European and Asian markets for a leading off-shore sportsbook,pinnaclesports.com. Including major overhaul of brand identity and site design, establishment of new European marketing team+Development and initiation of global marketing plan including successful European launch leading to record acquisitions and revenue.+Initiated launch of new on-line casino, greatly exceeding all expectations. -
Executive Marketing Director Uk / Director Tote Direct Ltd / Director 49'S LtdCoral Eurobet 1999 - 2003London, United KingdomResponsible for marketing activities across retail [c1,000 shops], telephone betting and UK on-line businesses. Served as an operating Board Director for Coral and as a Board Director and marketing representative for joint ventures Tote Direct [ pool betting products] and 49's Ltd which marketed lotto and numbers products across 8,000 betting shops. Member of the core senior team delivering 3 years of achieving business plan and trebling the value of the business.Promoted twice in 3 years.+Spearheaded marketing ROI improvement by 30%+New product launches beat all expectations, virtual racing, new numbers products.+Initiated and launched new retail standards strategy raising quality and customer experience nationwide as well as successful launch of new retail format.+Initiated and successfully re-positioned and relaunched UK online sportsbook from eurobet to coral+Took customer services from problem department to award winners in 3 years.+ Key member of regional turnaround team,taking under performing sales region to award winners in 2 years via coaching,mentoring and focused marketing.+ delivered outstanding shop merchandising and promotional posters described by the retail director as "the best he had seen in 25 years in the industry." -
Head Of MarketingChessington World Of Adventures Resort {Tussaud'S Group Now Merlin Entertainment} 1996 - 1999United KingdomLed the marketing,admissions,sales and customer services teams for one of the UK's biggest theme parks inspiring a team of c100+Developed and negotiated ground breaking licensee deal saving the business over £5m in royalty fees+Led major new product launches driving record attendances and revenue [gate and merchandising] "Samurai","Beanoland,"Action Man Critical Mission,"Rattlesnake"+Initiated and implemented new brand identity resulting in material increases in merchandising sales -
Group Brand Manager - Pot NoodleBestfoods, Inc. 1995 - 1996Esher,SurreyTransitioned with the sale of the Pot Noodle brand. Smashed business plan in Year 1. Part of the team that instilled "potnoodle marketing values" into key brands across the CPC business inspiring the Marmite "love/hate" campaign and Ambrosia Custard "Splat "campaign both of which were highly successful. -
Senior Brand Manager Pot NoodleGolden Wonder [ Dalgety Plc ] 1993 - 1995Market Harbourgh, United KingdomMarketed one of the UK's biggest snack-food brands,established innovative new communication strategy changing entrenched consumer perceptions about the brand leading to record sales and profitabily.+Revitalized and re-positioned one of the UK’s leading snack brands: increased brand sales by £26m in 3 years (profit +28%) via a unique advertising and communication strategy changing entrenched consumer perceptions from “junk food” to “acceptable snack”+Attained brand leadership in Ireland from #3 in 12 months.
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![Scott Ltd [ Now Kimberly-Clark ]](https://cimg.aeroleads.com/ln/logos/e3/c5c9e00dc0974adc7ea6f4b09075493e.jpg)
Brand Manager Andrex Plus OthersScott Ltd [ Now Kimberly-Clark ] 1987 - 1993East Grinstead,SussexAssistant Brand manager to Brand Manager of the #1 Non-food grocery brand in the UK. +Part of the team that delivered "little boy" voted Britain's favourite TV commercial in 1991 and the most successful in the brands history.+Developed and managed award winning promotions, winning market share from price led own brand competitors, including puppy tales in partnership with Shell and the first instant win promotion in the category.
🦁 Chris Welch Skills
Online Gaming
E Commerce
Affiliate Management
Online Marketing
Online Gambling
Poker
Affiliate Marketing
Marketing Strategy
Gaming Industry
Online Advertising
Casino
Strategy
Start Ups
Customer Acquisition
Sem
Management
Digital Marketing
Ppc
Social Media
Marketing
Seo
Gambling
Crm
Direct Marketing
Gaming
Competitive Analysis
Market Research
Social Media Marketing
Product Development
Email Marketing
Digital Strategy
Marketing Communications
Mobile Devices
Brand Management
Media Buying
Business Planning
Online Marketing
Web Analytics
Conversion Optimization
Brand Development
Affiliate Networks
Advertising
Online Poker
Mobile Marketing
Vip
Marketing Management
Campaign Management
Public Relations
Interviewing Skills
🦁 Chris Welch Education Details
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Management [Marketing]
Frequently Asked Questions about 🦁 Chris Welch
What company does 🦁 Chris Welch work for?
🦁 Chris Welch works for Leovegas Group
What is 🦁 Chris Welch's role at the current company?
🦁 Chris Welch's current role is Chief Commercial Officer (CCO).
What is 🦁 Chris Welch's email address?
🦁 Chris Welch's email address is ch****@****e.co.uk
What schools did 🦁 Chris Welch attend?
🦁 Chris Welch attended Aston University.
What skills is 🦁 Chris Welch known for?
🦁 Chris Welch has skills like Online Gaming, E Commerce, Affiliate Management, Online Marketing, Online Gambling, Poker, Affiliate Marketing, Marketing Strategy, Gaming Industry, Online Advertising, Casino, Strategy.
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Chris Welch
Dalgety Bay -
Chris Welch
F1 Sponsorship Broker, Founder, Investor And Fund Raiser. Only Person To Have Brokered And Delivered Title Sponsorships Across Formula 1, Formula 2 (Gp2) And Formula E.London1esbholdings.com -
Chris Welch
Duxford
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