10x

10x is a UX & Product Strategy company based in Dubai, on a mission to elevate product thinking and UX maturity across the MENA region. We partner with scale-ups, corporates, and venture-backed startups to help them ship better products, faster — grounded in strategy and user research, not opinions or guesswork. Our edge? A nimble team of only 10x people — experts in their craft, grounded in the region, and native to AI. We also coach teams and mentor individuals in UX Research, Product Discovery, Product Design, and UX Strategy — shaped by decades of our collective hands-on, practical experience in building and shipping impactful products.