WHO WE ARE
4B is a collective of researchers, designers and engineers that will help you improve women’s lives through design. We work with companies and organizations developing compelling and functional solutions in design and innovation.
WHY WE CARE
By the end of the decade there will be close to 4 billion women in the world. Women make up half the world’s population, account for the world’s largest economy, and represent the world’s largest financial opportunity. Yet women are so often misunderstood. It results in part from a gender imbalance in industry. Only 15% of the design and innovation industry is female, yet women influence 85% of all consumer goods and services.
Understanding women is crucial for success in both developed and developing countries to establish stronger personal connections to products, services, brands and systems.
THE COLLECTIVE MODEL
4B Collective is different than a typical agency. We are a network of professionals with expertise in product and service design, engineering, design research, biomechanics, psychology, branding and trend analysis.
WHAT WE DO
Design
We undertake design projects or collaborate with your team to deliver a design vision and strategy. Programs include product and service development, digital experience, and brand experience.
Workshops
We can lead your team though problems and issues women face in your category, identifying the best strategies to adopt to make your female customers happy.
Opportunity audit
We identify opportunities to win with women. We examine the various “touch points” you have with your customers, identifying those that may be helping or hurting your relationship with females.
Design strategy
Our team will craft a concrete plan, along with visual guides, so that current and future projects meet the needs and desires of women. We help direct internal innovation teams and build organizational momentum with a vision, a strategic framework and a business case.
Company Details
- Employees
- 14
- Founded
- -
- Address
- Piermont, New York 10968, Us
- Industry
- Design
- Website
- four-b.com
- Keywords
- Design strategy, Workshops, Opportunity audits, Product design, Experience design, Interaction design, Branding, Design and Gender.
- HQ
- Piermont, New York
4b Collective Questions
4B Collective's website is four-b.com
4B Collective's LinkedIn profile is https://www.linkedin.com/company/4b
4B Collective has
14 employees.
View email and phone details for 14
employees at 4B Collective.
4B Collective's industry is
Design
4B Collective's top competitors are
Fusion Studios,
Kinetic Communications,
Lendr.fi,
Sva Masters In Branding,
Met Studio Design,
Inventionland,
Thinkacthuman,
Firing Srl,
Smart Design,
Smart Design.
4B Collective's categories are Design
4B Collective's founding year is 2013
