919 FM

919 launched as Star 919 on July 1 2021. In late 2022, the station shifted focus when a new management team came on board, and in July 2023, we decided to rebrand after consulting with United Stations, a leading media sales agency. 919 is simple and distinguishes us from other radio brands which also used “star” in their name. Our transmitter is located in Bryanston, northern Johannesburg, and our broadcast footprint stretches from Roodepoort to OR Tambo airport. There’s a lot of competition for listener attention, especially in the areas we cover. Most other stations position their brands on music genres, decades or demographics. To stand out, we want to do things differently, and focus on a mindset: the power of music to make listeners feel good. 70% of the music we play is South African. Tune to 919, and you’ll hear tracks in almost any of the languages you’ll hear in Joburg, as well as international favourites. Our outside broadcasts are already popular with schools and businesses in our catchment area, and we plan to grow this part of the 919 ecosystem. Future plans also include the 919 Academy to train South Africa’s future radio talent, based on the very successful recipe established by the Y Academy. We might be small, but we have big ideas, and our ambition is to be the most admired broadcast brand in South Africa. If you're a brand that also wants to catalyse positive action in our listener communities, we'd love to partner with you.