Abi Iyer

I help founders and product teams scale design with clarity, structure, and strategic focus. Over the past 18 years, I’ve worked across fintech, streaming, gaming, and enterprise — leading design for global platforms like Stake and Kick, and building high-performing teams from the ground up. Today, I partner with early-stage and scaling companies to embed design as a core business function, not just a layer that comes after decisions are made. Some call it fractional leadership. Others call it product strategy. For me, it’s about helping ambitious teams make design work in fast-moving, often messy environments. I typically come in when: • Design is stretched too thin or not moving fast enough • There’s no clear structure, roadmap, or process to scale with • Founders want someone to help guide product direction or team capability • You’re navigating ambiguity and need strategic design input without full-time headcount My support flexes based on your needs — from coaching and capability building, to hands-on work with your team. Think of it like embedded, high-leverage design leadership without the overhead. Areas I support: • Building design maturity and product direction • Hiring and growing adaptive product design teams • Establishing design ops and scalable systems • Facilitating clarity and alignment through strategic workshops • Creating lean research frameworks that actually get used If you’re growing fast and want design to keep up or get ahead — I’d love to help.