Addy and Mark

At Addy & Mark, we’re a research-driven consulting company that empowers visionary entrepreneurs and small business owners to unlock new income streams through innovative service and product development. With deep roots in healthcare, the creative industries, and construction, we specialize in helping founders build smarter, scalable, and validated offers—whether you’re launching something new or evolving what already exists. At our core, we’re more than consultants; we’re co-builders. We’re here to help you craft profitable offers, launch with confidence, and grow with intention. Whether it’s your first product or your fifth income stream, we’re your partners in bringing it to life. Custom Product & Service Development Revenue Coaching for Founders 1:1 or small group coaching designed to help business owners ideate, validate, and build new income-generating offers. Spark Shift Program A guided system to help entrepreneurs discover the next phase of their growth — whether it’s a new direction, product, or platform. Survey Squad (Market Intelligence) We gather real feedback and research to ensure your next move is backed by data, not guesswork. The Bootstrap Genius Newsletter Smart, actionable insights delivered directly to your inbox — focused on product strategy, business design, and income innovation. SBO Visionaries Academy A YouTube channel packed with practical insights for small business owners and entrepreneurs. The Data Underground This is a research subscription service that delivers market intelligence, consumer insights, and industry data to help businesses make smart, data-driven decisions. With real-time research and valuable analysis, we support entrepreneurs and small businesses in staying ahead of trends and refining their offerings to meet customer needs. It’s a go-to resource for anyone looking to innovate and stay competitive in a cons