Advanced Initiative Company (AIC)

At AIC, we are committed to enhancing the entertainment industry in Saudi Arabia by empowering our game distribution, game education and development groups. Our ultimate goal is to spearhead the creation and promotion of a world-class entertainment industry in the Kingdom of Saudi Arabia. As part of our commitment to bringing world-class gaming to Saudi Arabia, we are the official distributor for Nintendo, ensuring local access to consoles, accessories, and beloved franchises such as The Legend of Zelda, Super Mario, and Pokémon. We are also the distributor of Take-Two Interactive’s catalog, including titles from Rockstar Games and 2K, home to globally recognized franchises like Grand Theft Auto, Red Dead, and Borderlands. Our work with Hori further strengthens the market with a wide selection of trusted gaming peripherals designed for performance and durability. Together, these brands represent more than distribution, they reflect our broader goal to elevate the gaming experience in the Kingdom and to contribute meaningfully to the growth of a thriving local industry aligned with Vision 2030. Through our incubator program and degree courses in Game Art, Game Design, and Game Programming, our Game Education Group is driving the future of videogame entertainment in Saudi Arabia. We are training the next generation of game developers, ensuring they are equipped with the skills necessary to thrive in the industry. At the Game Development Group, our mission is to develop compelling games with a unique Saudi perspective for gamers worldwide. We are assembling an exceptional team of talent from every facet of the gaming industry. Connect with us today – we are excited to hear from you!