Africa Mobile Group

Smartphone penetration has doubled from 2016 to 2018 and today almost 80% of cell phone users have a smartphone, although not the latest newest model. The aspiration of people to own a decent phone that can be used not only to communicate, but also to photograph, record, play, listen and share is stronger than ever before and growing. The traditional cell phone funding packages are however only accessible to individuals qualifying for credit and will access to higher specification smart phones to the poorer part of the population remain a challenge, until the arrival of Africa Mobile. Africa Mobile is a mobile network with retail outlets offering mid-range smart phones, on a free usage basis, to customer prepared to buy their prepaid airtime on a monthly basis at one place, via a debit order with Africa Mobile. Handsets provided to customers can be upgraded every 12 months if the customer diligently meet his payment obligations.