Aiving

Aiving SA is a cutting-edge software-as-a-service (SaaS) company dedicated to empowering athletes through data-driven training solutions. By developing sport-specific software for wearable devices, Aiving provides athletes, coaches, and teams with unparalleled progress tracking, real-time feedback, and data-driven insights. Our goal is to be an integral part of every athlete’s training regime, helping them optimize performance, set realistic goals, and avoid injuries associated with overtraining. Our initial focus is on figure skating, where there are no adequate automatic tracking solutions. Aiving’s technology measures key metrics that existing tools cannot, offering a unique solution for jumping figure skaters. In the future, we plan to extend our offerings to other sports, such as ice hockey, to address the need for specialized performance tracking. Aiving’s business model leverages existing hardware and operates through both B2B (coaches, teams) and B2C (individual athletes) channels. With a strong founding team—comprising a figure skating judge and data scientist, alongside an experienced leader with a successful startup exit—Aiving is positioned to become the go-to partner for athletes seeking to optimize their training through data.