ALFF Property Group

At our core, ALFF Property Group is a specialist in greenfield development, project marketing, and real estate sales - helping shape vibrant new communities across Victoria's fast-growing growth corridors. We work closely with respected developers and builders to guide subdivision strategy, inform product mix, and deliver tailored sales and marketing campaigns that drive success from project launch to final settlement. As the parent company behind trusted local agencies such as The Creek Real Estate and Lara Real Estate - with ALFF Financial Services, Fyansford, Lovely Banks and Batesford agencies in development - we bring together place-based knowledge and growing statewide network to offer a truly connected experience. Our strength lies in understanding the market, tailoring smart solutions, and delivering real results through our strategic advisory and property services. Whether it's project marketing, residential sales, financial services, or property management, ALFF provides the insight, infrastructure, and local expertise to make the property journey simpler, smarter, and more human - for developers, sellers, and buyers alike.