Alice Consulting

At Alice Consulting, we seek to fully understand, and ultimately change, consumer mindset and behavioral patterns. What are the underlying cognitive processes that govern consumer buying? What are the external stimuli that convince people to purchase certain items? We tackle this by focusing on two integral areas… Storytelling & Consumer Insight Part of creating a brand experience that consumers will remember is to use the art of storytelling to not only add sensory dimensions, but also hit "the sweet spot" with the intended audience. Stories affect us on both an incredibly deep intellectual and emotional level. Scientists have discovered that fictional stories affect the same region of the brain that reacts when we ourselves are engaged in real-life drama. We become empathetically engaged, and can't help but care for these people; it is an enduring fascination. Why? In an age of information overload, our brain desperately wants a narrative to make sense of it all, even if that narrative happens to be wrong. Consumer insight, and consequently, behavioral insight should be the foundation to any marketing strategy. Understanding customer psychology allows for concrete and lucrative business ideas to be formed. What are the subtle changes in language you can make to influence your audience? How much do we really like to "run with the herd"? Understanding consumer triggers is key to forming a long lasting relationship. Your consumer already researches the market and their choices… can you imagine not doing the same? With storytelling informed by consumer insight, Alice Consulting focuses on how to conjure emotion that will ultimately lead to a deep connections with your brand.