LFHM ME

Psychology blended with Business is a beautiful hybrid: It's Consumer Culture. LFHM is a brand’s very own eyes and ears to the inner-thoughts of its key shoppers. We are a retail focused, boutique Cultural Insights & Brand Development consultancy that creates knowledgeable inspiration out of qualitative evidence derived from innovation and culture. Our work supports brands in identifying gaps in the market, innovating to their best potential and in retaining consumers in the long-run. We Perceive. We Innovate. We Motivate. We Achieve. Our Mission: -To help brands craft out of this world, meaningful & profitable relationship-building strategies, marketing campaigns and product innovations to stand out amidst saturated markets. Together, we embark on a mission of decoding consumers’ needs before they know they even have them. Research Methodologies: -Collaborations with Academic and Professional field experts -Cultural mining of macro and micro trends globally/locally -Ethnographic Observational fieldwork -Shopalongs -Newsletters & Trend Reports -Mystery shopping -Individual in-depth interviews -Focus groups Our research provides us revolutionary knowledge into these 6 focus areas: -Innovation: improvements/product line expansion/downsize -Marketing Communications: tone of voice, communication platforms -Brand Positioning: perception, affinity, equity -Segmentation: differentiating target audiences -Culture: global/local trends, gaps in market -Customer experience: customer journey & innovation workshops For more information, please visit our Official Instagram account @LFHM.me or new interim website: msha.ke/lfhm.me “The most important thing in communication is to hear what isn’t being said.” - Peter Drucker