ANCHOR & ARC

Anchor & Arc is a retail transformation consultancy led by principals Tobin Anderson and Danielle Jamison, who bring combined expertise across hundreds of brands, products, design, and merchandising executions. We transform retailers and consumer products sold at retailers through synergistic creations that are strategically sound, visually stunning, and financially fulfilling. Our 360° solutions span brand creation and development, product innovation and management, merchandising optimization, product design, packaging, websites, and more. From startups to Fortune 500 companies, we've helped build billion-dollar product lines and launched successful retail concepts across specialty, big box, and direct-to-consumer channels. Our difference lies in our synergistic approach: • Strategic thinking aligned with beautiful creative execution • Comprehensive solutions delivered with unmatched speed and agility • Big ideas balanced with mission-critical details • Personal boutique services backed by deep industry expertise Notable achievements include: • Merchandising and launching Bath & Body Works' hand care/soap business, now at $1B+ in revenue • Developing 10,000+ home products for major retailers, including Home Depot, Target, and Wayfair • Launching Seventh Sense Botanical Therapy to 200+ new stores and $15M+ first-year sales • Launching Décor Therapy home products for Amazon, achieving strong results in first-year sales • Executing successful brand launches and transformations for LensCrafters, C. Wonder, Alex and Ani, and Pure Hockey Our principals have leadership experience across top retail brands, including Victoria's Secret, Bath & Body Works, Sally Beauty, Luxottica, NBG Home, Alex and Ani, and Green Growth Brands. They combine common sense with doctoral-level business acumen and award-winning creative direction to deliver powerful retail transformations.