Danielle Jamison Email & Phone Number

Columbus, Oh, Us

New Albany, Ohio, United States

At TOWNHOUSE, I'm leading a new kind of consultancy that combines big brand expertise with the agility and hustle of a startup. Our mission is simple but ambitious: to help brands thrive in the modern business landscape.KEY RESPONSIBILITIES• Steer the overall vision and strategy for TOWNHOUSE, ensuring we're always at the forefront of industry trends and client needs.• I oversee the development and delivery of our comprehensive suite of services, spanning trend forecasting, branding, product development, content creation, and executive support.• Foster a culture of collaboration, innovation, and excellence that empowers our team to deliver transformative results for our clients.• Build and nurture long-term partnerships with clients, serving as strategic advisors and thought partners at every stage of their brand journey.• Drive business development efforts to expand our client base and identify new opportunities for growth and impact.ACHIEVEMENTS• Founded TOWNHOUSE Collective in June 2023, assembling a world-class team of strategists, creatives, and industry experts. • Developed a proprietary trend forecasting methodology that combines data-driven insights with cultural intuition, giving our clients a competitive edge.• Partnered with a DTC brand to revamp their brand identity, resulting in a 50% increase in sales within the first quarter post-launch.• Built a thriving agency support practice, providing overflow capacity, specialized talent placement, and pitch support to leading agencies.I'm incredibly proud of what we are building at TOWNHOUSE, partnering with a diverse range of clients to tackle their most pressing brand challenges and bring their boldest ideas to life. As I look ahead, I'm excited for new opportunities for growth and innovation. #branding #strategy #collaboration #innovation

Austin, Texas, United States

As VP of Design & Creative at NBG Home, I led a talented team of 30+ designers, creatives, and photographers in driving innovation and growth for a $300M+ product portfolio. Our mission was to create compelling, market-leading products across furniture, lighting, wall décor, and textiles for a diverse range of retail partners, including Target, Walmart, TJX, Amazon, and Wayfair.Key Responsibilities:Oversaw all aspects of product design and development, ensuring our offerings consistently met or exceeded customer expectations and retailer requirements.Directed creative strategy and execution for product launches, brand refreshes, and marketing initiatives, including packaging, POP displays, and digital assets.Collaborated cross-functionally with sales, marketing, and operations teams to align product strategies with business objectives and drive profitable growth.Coached and mentored team members, fostering a culture of creativity, collaboration, and continuous improvement.Achievements:Launched a groundbreaking trend forecasting initiative that delivered monthly, seasonal, and annual trend reports, empowering our team to proactively adapt to changing market dynamics and consumer preferences.Spearheaded the redesign and relaunch of our parent company.Led a comprehensive brand refresh for Decor Therapy, including a new visual identity, packaging system, and marketing collateral, resulting in a 20% lift in brand awareness and consideration.Implemented a new 3D rendering and virtual sampling process that reduced sample costs by 30% and accelerated time-to-market by four weeks.I'm incredibly proud of what my team and I accomplished at NBG Home, and I carry the lessons learned about agile product development, cross-functional collaboration, and creative leadership. #productdevelopment #creativedirection #teamleadership

Columbus, Ohio, United States

As a founding member of the Green Growth Brands team, I had the incredible opportunity to help shape a new kind of cannabis company from the ground up. Leveraging my experience in world-class retail and an entrepreneurial spirit, I led the creative vision and execution for multiple consumer brands, including CAMP, Seventh Sense, Green Lilly, and Meri + Jayne.Key Responsibilities:Developed the creative strategy and brand identity for each of our consumer brands, ensuring differentiation and resonance with target audiences.Led the design and production of all consumer-facing assets, including packaging, point-of-sale displays, e-commerce sites, and marketing collateral.Collaborated closely with cross-functional teams in marketing, product development, and retail operations to ensure seamless execution and consistent brand experiences.Managed a team of in-house designers and external agencies to deliver high-quality, on-brand creative assets on tight timelines and budgets.Served as a cultural leader and brand steward, infusing creativity and innovation into all aspects of the organization.Achievements:Launched Seventh Sense as the first CBD brand in the Green Growth Brands portfolio, achieving $15M+ in sales in the first year.Developed a highly distinctive and emotionally resonant brand identity for Seventh Sense that drove 70%+ gross margins and facilitated rapid expansion to 200+ mall-based shops.Produced a suite of 50+ SKUs for the launch of Green Lilly, our female-focused wellness brand, in less than six months, demonstrating the agility and scrappiness of our team.Built a world-class in-house creative team from scratch, attracting top talent from leading retail and CPG brands and agenciesMy time at Green Growth Brands was a master class in building brands that connect deeply with consumers, move at the speed of culture, and deliver outsized business results. #cannabisbranding #retailinnovation #creativeleadership

Columbus, Ohio, United States

During my tenure as Creative Director at Bath & Body Works, I had the privilege of leading a talented team of designers in shaping the creative vision and execution for one of the world's most beloved and iconic personal care brands. Reporting directly to the CMO, I oversaw all aspects of creative development, from concept to launch, for 45+ new product introductions and brand refreshes annually.Key ResponsibilitiesLed the creative strategy and design for all product packaging, in-store merchandising, marketing collateral, and campaign assets across 1,500+ stores nationwide.Managed a multi-million-dollar annual budget for creative production, including photography, video, and print production.Collaborated closely with cross-functional partners in marketing, product development, and store design to ensure cohesive and compelling brand storytelling.Directed seasonal concept development and visual brand language to keep Bath & Body Works at the forefront of trends and consumer preferences.Mentored and developed a high-performing team of designers, fostering a culture of creativity, collaboration, and excellence.My experience at Bath & Body Works taught me the power of emotionally resonant storytelling, disciplined creative execution, and cross-functional collaboration in driving brand love and business results. #brandstorytelling #creativestrategy #consumerinsight

Columbus, Ohio, United States

In 2006, I took the entrepreneurial leap and founded my own boutique agency, leveraging my expertise in campaign development and brand management to support a wide range of clients, from scrappy startups to established national brands. As a hands-on Creative Director and strategic thought partner, I worked closely with each client to understand their unique challenges, articulate their brand story, and craft compelling creative solutions that drove tangible business results.Key Responsibilities:Led end-to-end brand development engagements, including brand strategy, visual identity design, messaging and positioning, and brand guidelines.Directed the creative execution of integrated marketing campaigns, spanning print, digital, social, and experiential channels.Provided strategic consulting and creative direction for clients' in-house teams and agency partners, ensuring consistency and quality across all brand touchpoints.Managed a network of freelance designers, writers, and production partners to scale and adapt to clients' evolving needs.Developed and nurtured long-term client relationships through exceptional work, proactive communication, and a relentless focus on results.My time as an independent Creative Director and Brand Consultant was an incredible opportunity to hone my craft, build my network, and experience the challenges and rewards of entrepreneurship firsthand. The lessons I learned about agility, resourcefulness, and client partnership have been invaluable in my subsequent roles and continue to shape my approach today. #entrepreneurship #branding #campaigndevelopment #creativedirection

Columbus, Ohio, United States

As an Art Director at Victoria's Secret and PINK, I had the incredible opportunity to help shape the creative vision and visual identity of two of the world's most iconic and beloved fashion brands. Working closely with cross-functional partners in marketing, merchandising, and product design, I led the development and execution of high-impact campaigns, in-store experiences, and brand activations that captured the hearts and minds of millions of consumers around the globe.Key Responsibilities:Developed and executed seasonal campaign concepts, including art direction for photoshoots, layout design, and production of print and digital assets.Designed and produced a wide range of marketing collateral, including catalogs, mailers, in-store signage, and point-of-sale materials.Collaborated with merchandising teams to create compelling visual merchandising strategies and in-store displays that drove product sales and enhanced the customer experience.Achievements:Played a key role in the launch and creative development of the PINK sub-brand, which grew to over $1B in annual revenue during my tenure.Art directed a series of iconic PINK campaigns, including Find My Dog, which drove record-breaking sales and cemented PINK's position as a cultural phenomenon.Created the packaging and branding for Very Sexy and Angels, which became one of Victoria's Secret's top-selling collections and a perennial customer favorite.Mentored and developed junior designers, many of whom went on to leadership roles within the organization and beyond.My time at Victoria's Secret and PINK was a formative experience that taught me the power of emotional storytelling, aspirational branding, and flawless execution at scale. The skills and perspectives I gained continue to influence my approach to creative leadership and brand building to this day. #fashionbranding #creativedirection #teamdevelopment