Ascend Source

After years of experience within the SAP channel, the founders of Ascend Source identified a gap in the SAP Partner Ecosystem. While partners were focused on the delivery of deals sold, they often forgot about the required investment when building a sustainable relationship with SAP. Ascend Source recognized the problem within the ecosystem and set out to solve it. We studied SAP, we studied the partner channel, and we aligned at the account level to empathize with AEs across the market units. A compelling model was built that enables SAP Partners to grow their business by becoming more strategic and a true value-add to SAP in partnership with Ascend Source. This model allows SAP AEs to strengthen their position within their accounts by leveraging partner successes and reference customers. Thus creating repeatable wins for both partners and SAP.