Ask Sid

Hello! This is Ask Sid, https://www.asksid.co.uk, a problem-solving service for brands. If you've got a brand that's unruly, unloved, confused, forgotten about or simply in need of a bit of love and clarity to take it to its next stage, Ask Sid could be for you! And I'm Sid! With years of challenger brand experience, I work particularly well with those at a point of change and clients who need someone who knows what they’re doing and will do it quickly, without fuss and, hopefully, beautifully. As CSO at Wunderman Thompson I was part of the team that led and repositioned one of the largest agencies in the country to create a more distinctive, culturally rich company. By identifying what made a 600-strong, multi-service agency and its people special, I helped redefine what ’integration’ means for a modern communications company, ultimately winning Campaign’s Integrated Agency of The Year. Before that, at Karmarama, the agency I owned and led with 3 partners for 14 years, I helped build one of the most distinctive creative companies of its time, securing The Sunday Times best creative agency to work at 7-years running, winning over 50 new business pitches and multiple marketing and effectiveness awards. Also, I helped steer the company through private equity investment to double in size to 300 people while diversifying from advertising into social, CRM, data and mobile specialisms, before selling to Accenture Interactive in one of the largest industry deals. Prior to Karmarama, I was head of planning at HHCL and Partners, the first Campaign agency of the decade and the most talked about and admired of its kind. I cut my planning teeth at JWT learning from some of the very best, and before that I was a Brand Manager at Procter & Gamble where I learned the skills of marketing from the absolute best