Bespoke BD Coaching programmes that build confidence, resilience and growth in the built environment

BD Coaching is a collaborative working platform between Phil Cooper of Sustain Consult and Peter Jubb of Refraction Marketing. After spending more than 35 years each working within SME construction businesses, many of whom are consultants, we have pooled our experience, knowledge and expertise in strategic planning, leadership, finance, business development and marketing to deliver these skills to business owners, directors and senior associates/managers. Our purpose is to leave a lasting legacy of business skills that will enable you to sustain and grow your business in the long term, through being aware and agile to new challenges and opportunities as your journey progresses. Why have we have developed this unique BD Coaching Programme ? We all know that one of the hardest challenges in business, is to build long term valuable client relationships, generate quality leads and convert them into orders. The built environment poses an increasing level of complexity in terms of work procurement, and we believe that adding depth to your business development capability is fundamental to on-going success. What benefits does it provide? 1 Adds more consistency and greater depth to your work generation capability reducing the often unbalanced reliance upon key individuals and the owners of the business. 2 Acts as a refresher to business owners who have never had the benefit of any formal training on BD. 3 Supports the succession planning for the business in good time. 4 Helps to retain key staff through personal skills development. 5 Gives you a competitive advantage to enable you to win more work or better-quality work. 6 Coaches people how to build and maintain client relationships and build successful networks. 7 Provides a toolkit of methodologies to enable people to implement BD in a structured and professional manner. 8 Provides a mindset for strategic thinking. 9 Enables you to develop a consistent approach to BD. 10 Diffentiation in a crowded marketplace.