Behaviour Change

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Behaviour Change is a not-for-profit social enterprise, founded in 2009. We help organisations to create social and environmental change, with big ideas grounded in behavioural science. We combine deep insight into people’s everyday lives and a toolbox of behavioural theory to create and deploy interventions that make it easier for people to act. Our consultancy work uses our experience of behavioural theory and practice to create insight-driven behaviour change programmes for organisations that share our goals, focusing particularly on challenging projects that require significant innovation. We work with businesses, charities and government.
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Reducing littering in the UK: a digital behaviour change intervention to engage users in protecting the environment - Cambridge University Press & Assessment

Reducing littering in the UK: a digital behaviour change intervention to engage users in protecting the environment Cambridge University Press & Assessment

Why sustainable behaviour change in the workplace is important - Energy Saving Trust

Why sustainable behaviour change in the workplace is important Energy Saving Trust

Chewing Gum Task Force Funding for Mole Valley - Mole Valley District Council

Chewing Gum Task Force Funding for Mole Valley Mole Valley District Council

Piloting co-developed behaviour change interventions to reduce exposure to air pollution and improve self-reported asthma-related health - Nature

Piloting co-developed behaviour change interventions to reduce exposure to air pollution and improve self-reported asthma-related health Nature

The inclusion of habits in the stage model of self-regulated behavior change: an investigation of life events and red meat consumption in the UK - Frontiers

The inclusion of habits in the stage model of self-regulated behavior change: an investigation of life events and red meat consumption in the UK Frontiers

Health behaviour change among UK adults during the pandemic: findings from the COVID-19 cancer attitudes and behaviours study - BMC Public Health

Health behaviour change among UK adults during the pandemic: findings from the COVID-19 cancer attitudes and behaviours study BMC Public Health

Application of the Behaviour Change Wheel to Optimise Infant Feeding in Bangladeshi and Pakistani Communities in the UK: Co-Development of the Learning About Infant Feeding Together (LIFT) Intervention - Wiley Online Library

Application of the Behaviour Change Wheel to Optimise Infant Feeding in Bangladeshi and Pakistani Communities in the UK: Co-Development of the Learning About Infant Feeding Together (LIFT) Intervention Wiley Online Library

Applying principles of behaviour change to reduce SARS-CoV-2 transmission - Nature

Applying principles of behaviour change to reduce SARS-CoV-2 transmission Nature

Joint Waste Solutions Awarded Funding to Tackle the Sticky Issue of Chewing Gum on Dorking High Street - Mole Valley District Council

Joint Waste Solutions Awarded Funding to Tackle the Sticky Issue of Chewing Gum on Dorking High Street Mole Valley District Council

Pre-school-based behaviour change intervention to increase physical activity levels amongst young children: a feasibility cluster randomised controlled trial - Frontiers

Pre-school-based behaviour change intervention to increase physical activity levels amongst young children: a feasibility cluster randomised controlled trial Frontiers

Using the behaviour change wheel to explore infant feeding peer support provision; insights from a North West UK evaluation - International Breastfeeding Journal

Using the behaviour change wheel to explore infant feeding peer support provision; insights from a North West UK evaluation International Breastfeeding Journal

Behavior change interventions to promote adoption of e-bike shared mobility in a rural area: evidence from a mixed-method field trial - Frontiers

Behavior change interventions to promote adoption of e-bike shared mobility in a rural area: evidence from a mixed-method field trial Frontiers

Public engagement with air quality data: using health behaviour change theory to support exposure-minimising behaviours - Nature

Public engagement with air quality data: using health behaviour change theory to support exposure-minimising behaviours Nature

Recording harms in randomised controlled trials of behaviour change interventions: a qualitative study of UK clinical trials units and NIHR trial investigators - BioMed Central

Recording harms in randomised controlled trials of behaviour change interventions: a qualitative study of UK clinical trials units and NIHR trial investigators BioMed Central

Editorial: Oral health behaviour change - Frontiers

Editorial: Oral health behaviour change Frontiers

Addressing the UK's dental crisis: the role of behaviour change and evidence-based interventions powered by partnerships - Nature

Addressing the UK's dental crisis: the role of behaviour change and evidence-based interventions powered by partnerships Nature

An organisational participatory research study of the feasibility of the behaviour change wheel to support clinical teams implementing new models of care - BMC Health Services Research

An organisational participatory research study of the feasibility of the behaviour change wheel to support clinical teams implementing new models of care BMC Health Services Research

Using the behaviour change wheel and person-based approach to develop a digital self-management intervention for patients with adrenal insufficiency: the Support AI study protocol - Frontiers

Using the behaviour change wheel and person-based approach to develop a digital self-management intervention for patients with adrenal insufficiency: the Support AI study protocol Frontiers

An Assessment of Behavior Change Techniques in Two Versions of a Dietary Mobile Application: The Change4Life Food Scanner - Frontiers

An Assessment of Behavior Change Techniques in Two Versions of a Dietary Mobile Application: The Change4Life Food Scanner Frontiers

The Effectiveness of Behavior Change Techniques Underpinning Psychological Interventions to Improve Glycemic Levels for Adults With Type 2 Diabetes: A Meta-Analysis - Frontiers

The Effectiveness of Behavior Change Techniques Underpinning Psychological Interventions to Improve Glycemic Levels for Adults With Type 2 Diabetes: A Meta-Analysis Frontiers

Electronic health record-based behaviour change interventions aimed at general practitioners in the UK: a mixed methods systematic review using behaviour change theory - BMJ Open

Electronic health record-based behaviour change interventions aimed at general practitioners in the UK: a mixed methods systematic review using behaviour change theory BMJ Open

Improving community health and social care practitioners’ confidence, perceived competence and intention to use behaviour change techniques in health behaviour change conversations - Wiley Online Library

Improving community health and social care practitioners’ confidence, perceived competence and intention to use behaviour change techniques in health behaviour change conversations Wiley Online Library

An assessment of Voluntary Travel Behaviour Change delivery in England as an alternative to highway construction - ScienceDirect.com

An assessment of Voluntary Travel Behaviour Change delivery in England as an alternative to highway construction ScienceDirect.com

Improving compostable plastic disposal: An application of the Behaviour Change Wheel intervention development method - Frontiers

Improving compostable plastic disposal: An application of the Behaviour Change Wheel intervention development method Frontiers

Challenges in the impact evaluation of behaviour change interventions: The case of sea turtle meat and eggs in São Tomé - Thomas‐Walters - 2020 - People and Nature - Wiley Online Library - besjournals

Challenges in the impact evaluation of behaviour change interventions: The case of sea turtle meat and eggs in São Tomé - Thomas‐Walters - 2020 - People and Nature - Wiley Online Library besjournals

(PDF) Low-income groups and behaviour change interventions: A review of intervention content, effectiveness and theoretical frameworks - researchgate.net

(PDF) Low-income groups and behaviour change interventions: A review of intervention content, effectiveness and theoretical frameworks researchgate.net

British Journal of Health Psychology | Wiley Online Library - Wiley

British Journal of Health Psychology | Wiley Online Library Wiley

A Classification of Motivation and Behavior Change Techniques Used in Self-Determination - researchgate.net

A Classification of Motivation and Behavior Change Techniques Used in Self-Determination researchgate.net

Digital behaviour change interventions to increase vegetable intake in adults: a systematic review - International Journal of Behavioral Nutrition and Physical Activity

Digital behaviour change interventions to increase vegetable intake in adults: a systematic review International Journal of Behavioral Nutrition and Physical Activity

Laws and Social Norms: Forces for Behaviour Change - The London School of Economics and Political Science

Laws and Social Norms: Forces for Behaviour Change The London School of Economics and Political Science

Taking a more nuanced look at behavior change for demand reduction in the illegal wildlife trade - Wiley

Taking a more nuanced look at behavior change for demand reduction in the illegal wildlife trade Wiley

UK Dietitians’ views on communication skills for behaviour change: A 10 year follow-up survey - Wiley Online Library

UK Dietitians’ views on communication skills for behaviour change: A 10 year follow-up survey Wiley Online Library

Influences on NHS Health Check behaviours: a systematic review - BMC Public Health

Influences on NHS Health Check behaviours: a systematic review BMC Public Health

Implementing multiple health behaviour change interventions for cardiovascular risk reduction in primary care: a qualitative study - BMC Primary Care

Implementing multiple health behaviour change interventions for cardiovascular risk reduction in primary care: a qualitative study BMC Primary Care

Development of a secondary school-based digital behaviour change intervention to improve tooth brushing - BMC Oral Health

Development of a secondary school-based digital behaviour change intervention to improve tooth brushing BMC Oral Health

Behaviour Change for Conservation Online Course launched on World Wildlife Day - Traffic.org

Behaviour Change for Conservation Online Course launched on World Wildlife Day Traffic.org

Making hybrid work for diverse staff in higher education: A behaviour change approach - Wiley Online Library

Making hybrid work for diverse staff in higher education: A behaviour change approach Wiley Online Library

How does Tiny Happy People work? Tiny Happy People's behaviour change model - BBC

How does Tiny Happy People work? Tiny Happy People's behaviour change model BBC

Transforming knowledge about human behaviour - British Psychological Society

Transforming knowledge about human behaviour British Psychological Society

ThinkCancer! The multi-method development of a complex behaviour change intervention to improve the early diagnosis of cancer in primary care - medRxiv

ThinkCancer! The multi-method development of a complex behaviour change intervention to improve the early diagnosis of cancer in primary care medRxiv

Toolkit: Behaviour change and the environment - Local Government Association

Toolkit: Behaviour change and the environment Local Government Association

Analysing cycling as a social practice: An empirical grounding for behaviour change - ScienceDirect.com

Analysing cycling as a social practice: An empirical grounding for behaviour change ScienceDirect.com

Applying behavioural science to reduce bullying, harassment and sexual misconduct within academia - University College London

Applying behavioural science to reduce bullying, harassment and sexual misconduct within academia University College London

Research change is behaviour change - British Psychological Society

Research change is behaviour change British Psychological Society

The Psychosocial Considerations for Behaviour Change, Mental Health, and Work-Related Satisfaction in Preregistration Nurses, during Coronavirus Pandemic - Wiley Online Library

The Psychosocial Considerations for Behaviour Change, Mental Health, and Work-Related Satisfaction in Preregistration Nurses, during Coronavirus Pandemic Wiley Online Library

Multiple health behaviour change interventions for primary prevention of cardiovascular disease in primary care: systematic review and meta-analysis - BMJ Open

Multiple health behaviour change interventions for primary prevention of cardiovascular disease in primary care: systematic review and meta-analysis BMJ Open

The shift to sustainable diets - British Psychological Society

The shift to sustainable diets British Psychological Society

Using communications to promote behaviour change - Zero Waste Scotland

Using communications to promote behaviour change Zero Waste Scotland

Applying the behaviour change wheel to develop a smartphone application ‘stay-active’ to increase physical activity in women with gestational diabetes - BMC Pregnancy and Childbirth

Applying the behaviour change wheel to develop a smartphone application ‘stay-active’ to increase physical activity in women with gestational diabetes BMC Pregnancy and Childbirth

Extending the lifecycle of clothes during Covid-19 | Centre for Behaviour Change - UCL - University College London

Extending the lifecycle of clothes during Covid-19 | Centre for Behaviour Change - UCL University College London

“Nudge Unit” - Institute for Government

“Nudge Unit” Institute for Government

Our support for population behaviour change - GOV.UK blogs

Our support for population behaviour change GOV.UK blogs

Reducing air pollution: how can changing behaviours help? - Imperial College London

Reducing air pollution: how can changing behaviours help? Imperial College London

School behaviour change interventions result in more young people walking and cycling, new report finds - Walk Wheel Cycle Trust

School behaviour change interventions result in more young people walking and cycling, new report finds Walk Wheel Cycle Trust

CompreHensive geriAtRician-led MEdication Review (CHARMER): protocol for a feasibility study of a hospital deprescribing behaviour change intervention - BMJ Open

CompreHensive geriAtRician-led MEdication Review (CHARMER): protocol for a feasibility study of a hospital deprescribing behaviour change intervention BMJ Open

Decarbonising heat in homes: Applying behavioural science to the whole system - University College London

Decarbonising heat in homes: Applying behavioural science to the whole system University College London

(PDF) The Behaviour Change Wheel: a new method for characterising and designing behaviour change interventions - researchgate.net

(PDF) The Behaviour Change Wheel: a new method for characterising and designing behaviour change interventions researchgate.net

From bad habits to safer roads: Acusensus AI ‘delivers real behaviour change’ - Road Safety GB

From bad habits to safer roads: Acusensus AI ‘delivers real behaviour change’ Road Safety GB

MAP of behaviour change to support staff wellbeing - NHS Education for Scotland | NES

MAP of behaviour change to support staff wellbeing NHS Education for Scotland | NES

CIWM Report: The Behaviour Change Hierarchy - Circular Online

CIWM Report: The Behaviour Change Hierarchy Circular Online

A practical guide to writing policy briefs | Centre for Behaviour Change - UCL - University College London

A practical guide to writing policy briefs | Centre for Behaviour Change - UCL University College London

Evolution of NHS-based health psychology training in Scotland and England - British Psychological Society

Evolution of NHS-based health psychology training in Scotland and England British Psychological Society

Augmented Reality: is it the future of recycling behaviour change? - Circular Online

Augmented Reality: is it the future of recycling behaviour change? Circular Online

‘Pharmacists Everywhere’ in new Boots ‘behaviour change’ TV campaign - Pharmacy Magazine

‘Pharmacists Everywhere’ in new Boots ‘behaviour change’ TV campaign Pharmacy Magazine

Health coaching in the east of England: promoting patient centred care and behaviour change for people with long-term conditions - National Health Executive

Health coaching in the east of England: promoting patient centred care and behaviour change for people with long-term conditions National Health Executive

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