BOHEMA HAIR

BOHEMA HAIR is a sense of summer love and happiness, where every moment feels like a nostalgic cherished memory. We are a gender neutral, vegan, body positive, LGBTQIA+ and Earth friendly hair care brand. BOHEMA HAIR was founded in 2023 by a transgender woman and hair colourist Zofija Krocaite (@zofija.witch). Her mission was to create a gender-neutral, vegan, LGBTQIA+ and Earth friendly, body positive and community-based hair care brand, that will appeal to people of all genders, shapes, cultures and beliefs. BOHEMA HAIR aims to encourage and connect open minded people, who are interested in discovering and learning more about themselves and the world that surrounds us. People, who are always changing and evolving, seeking and willing to learn more about themselves. People who are capable of integrating into modern society and the world we live in without losing their identity, instead, building an even stronger connection with themselves and inner “ME”. A group of people, who believe that hair is (or can be) an important part of their identity, confidence, self acceptance, self representation and expression in this modern society.