Highly experienced professionals, who over the past 25 years have worked with or for Q. Malandrino -- https://www.linkedin.com/in/qmalandrino/ -- a Brand Strategy expert with 35+ years of experience in serving clients globally and in every industry, with his own two firms and as top executive in the world's largest brand consulting firm. We cover all aspects of Brand Strategy & Marketplace Identity, from Intent and Role to Brand Positioning, Brand Architecture, Internal Brand Culture, Verbal & Visual Identity creation and implementation, plus the front-end strategic underpinnings and the back-end implementation. In particular, we have a unique ability to solve complex Brand Portfolio & Architecture challenges.
We address two dynamics: the presence of multiple corporate consultants (strategy, research, marketing, advertising, digital, etc.), each with its own and often overlapping purview and agenda which causes 'brand' to get lost in their midst; and the impossibility of many organizations to embark in a sequential 'branding program', as their world simply moves too fast. While we do help companies rebrand, we also advise them on how to see and use 'brand':
- as a beacon for the business and an engine for performance
- as a filter for business & marketing strategies
- as a channel for market delivery
- as a toolset to reach defined goals (employing any one of the Branding toolset: Intent/Role/Purpose, Positioning, Architecture, Culture, Verbal & Visual ID, Messaging)
- as a glue between all marcoms
- as an outcome to be assessed, measured, and managed
We can be:
- a provider of full corporate solutions, and as an executive-level adjunct to consulting firms in client development and management;
- a personal resource for corporate executives, to be a sounding board, provide a second opinion, best practices and analogs, or augmenting their everyday performance with targeted business intelligence and Brand Fundamentals that yield clarity, save time and resources, and help them get better outcomes out of Marketing and Brand.
Company Details
- Employees
- 1
- Founded
- -
- Address
- 123 Main Street, New York,ny 10018,united States
- Industry
- Advertising Services
- NAICS
-
Marketing Consulting Services
- Website
- http://www.brandlink.com
- Keywords
- Intent / Role, Brand Strategy, Brand Positioning, Brand Architecture, Brand Culture, Verbal Identity & Naming, Visual Identity, Research & Brand Analytics, Implementation, Brand Management & Governance.
- HQ
- New York, NY
Brandlink Advisors Questions
Brandlink Advisors's website is http://www.brandlink.com
Brandlink Advisors's LinkedIn profile is https://www.linkedin.com/company/brandlink-advisors
Brandlink Advisors has
1 employees.
View email and phone details for 1
employees at Brandlink Advisors.
Brandlink Advisors's industry is
Advertising Services
Brandlink Advisors's top competitors are
Brandlink Golf,
Brandlink Communications,
Brandlink Creative.
Brandlink Advisors's categories are Advertising Services
Brandlink Advisors's founding year is 1995
