BusyBees Project

Co-financed by the Erasmus+ programme, the BusyBees project aims to update higher education courses in the field of business and marketing by integrating the latest market trends related to the digital and green transition. Five complementary partners from different European countries working together during two years focusing on aligning educational programs with the evolving demands of the industry, ensuring that the students are well-prepared for the future, with JAC serving as the leading partner. - JAC Fondazione ITS- Italy - SBTC DANISMANLIK - Turkey - iTStudy Hungary Számítástechnikai Oktató- és Kutatóközpont Kft. - Hungary - Wittenborg University of Applied Sciences - Netherlands - Institut Escola del Treball - Spain The tangible output BusyBees project will integrate the latest market trends as well as foster a culture of sustainability innovation to prepare higher education (HE) students to become leaders in the business and marketing sectors. The key objectives of the project are: > To enable higher education (HE) institutions to rapidly update their marketing and business courses with the new digital and green skills required by the TWIN transition. > To train HE teachers to contribute to identify and then develop digital and green skills in their students using an innovative methodology and toolbox. > To increase the level of cooperation between higher education institutions and market players in a mutually beneficial way. > To raise awareness of small SMEs and guide them on the duties and opportunities connected to the TWIN digital and green transition from a marketing perspective.