CathayPlay

A market-and-hit-driven film industry has been formed across the globe. As a result, there is less room to survive for independent films that grapple with tough social issues and reflect the fastchanging society from different perspectives. Despite the boom of Chinese films in recent years, Chinese independent filmmakers lack opportunities to present their works to a global audience under the restrictive environment. CathayPlay inspires to promote Chinese independent films by building this streaming platform. We advocate the spirit of independence, respect the director-centered filmmaking style, break free of the mainstream film industry and discover more films merging arthouse style with social commentaries. Our platform was first launched in the beginning of 2019, and our slogan is: WATCH DIFFERENT.