CATO Creative Inc.

Most retailers think if their profitability is dipping, they have a customer experience problem. They over-focus on incremental improvements like re-merchandising or scripted greetings. But the reality is, customer experience isn’t the problem. It’s a downstream symptom of the biggest problem hiding in plain sight. Employee Disengagement. Disengaged employees have material ramifications on your profit and customer loyalty. 17% of a retailer’s sales are lost to employee disengagement. Your customer experience issue? It’s actually an employee disengagement problem, and addressing it is the easiest and most effective way to add real revenue back to your bottom line. We believe you can create a win-win-win situation where: -you’re getting the passion and performance you need from your employees -they’re getting the fulfilling experience they need from you and -customers are getting the best experience in the industry -(so your shareholders are getting maximum life-time value, so there’s a fourth win). We consult progressive companies on how to create that virtuous cycle.