CAWS

Established in June 2020, CAWS creates online content, courses and curriculums specific to the needs of the fitness sector workforce. The company’s philosophy is to draw upon the core principles of elite sport, sport science and medicine and apply them to the education needs of commercial fitness. The official Global launch of CAWS is July 2020, and the company will unveil three flagship programmes: RebuildTM — Built to better inform, educate, and prepare coaches and trainers for when dealing with new or existing members that have been affected by COVID-19; how intelligently we manage a person’s rehabilitation from COVID-19 will directly shape their recovery, future health, and exercise success. ReboundTM — During COVID-19 Lockdown, many regular gym members have been at home with limited or no access to fitness equipment. Those who regularly participate in fitness, or train hard with a specific goal in mind, will be concerned that they have lost some of their fitness, and will be keen to get back to their 'usual condition.’ At the same time, health warnings and financial stress brought on by COVID-19, will prompt some individuals to re-evaluate their investment in a gym membership, personal training, or themselves. ReboundTM provides trainers and coaches accessible, proven templates and strategies, to provide tangible progress and markers of success for individuals looking for results at a time when value-for-money and health are equally high priorities. FortitudeTM is 2020’s guide to mastering behaviour change with ‘Vulnerable Groups’. This group has never really had a relationship with fitness or exercise, but they have felt vulnerable since the outbreak of COVID-19 (due to underlying medical conditions, or co-morbidities). FortitudeTM equips trainers with the tools and knowledge to serve this new population. Release updates // www.trainwithcaws.com Contact // MD melspooner@cawsgroup.com or Education Director colinrobertson@cawsgroup.com