Consumer and Behavioural Insights Group

The Consumer and Behavioural Insights Group (CBIG) is dedicated to researching human behaviour and decision-making in light of the UN Sustainable Development Goals. Located at the Copenhagen Business School. Coming from different disciplinary backgrounds and research fields, i.e. behavioural economics, environmental psychology, consumer behaviour and policy research, and political science, we share an interest in the demand side of markets (consumers, citizens), the Sustainable Development Goals (SDGs), and behavioural public policy. CBIG is built around large, mostly quantitative empirical research projects that cover a broad range of sustainability topics.