TealHelix Project

The TealHelix project, "Building Resilience Through Inclusive and Personalized Food Labeling" (Project number 101136955), is a HORIZON Research and Innovation Action with a duration of 48 months, starting on 1 September 2024 and ending on 31 August 2028 and an EU contribution of €6,500,000. The TealHelix project aims to improve how consumers make decisions about sustainable food by creating more personalised and inclusive labelling approaches. Using a method called motivational matching, we will develop new types of labels and digital tools to help people understand and choose more sustainable options. This personalised approach will also help overcome resistance to sustainability and meet the different needs of vulnerable consumers. We will combine knowledge from life cycle analysis, social and economic environments, and consumer behaviour to create a new way of aligning individual preferences with sustainability goals. Different types of labels, such as traditional, digital, and smart labels, will be tested in stores and online. To ensure lasting impact, we will also create industry standards for transparency and information on sustainability. The project will use advanced research methods, such as machine learning, surveys, and experiments, to study labelling approaches and gather evidence. In the end, these insights will be integrated into digital tools powered by AI to support better labelling solutions, helping consumers adopt sustainable practices while including those most in need.