BIC Cello Pvt Ltd.

Cello Pens, founded in 1995, is India’s most recognized stationery brand and the leading manufacturer and distributor of writing instruments. The Cello writing instruments business was acquired by BIC, a world leader in stationery, lighters, and shavers. Following the acquisition in 2015, the company was named BIC Cello (India) Pvt Ltd. BIC Cello’s operating model is focused on manufacturing and delivering high quality, innovative products that add value to customers’ writing experience. The company is focused on introducing modern technology and maintaining international manufacturing standards. BIC Cello, through its Research and Development (R&D) department, constantly thrives to improve products to provide an exclusive writing experience and introduce contemporary goods to consumers. Leveraging its rich manufacturing expertise, understanding of consumer behavior, and innovative research techniques and methodology, BIC Cello is the market leader in the category. It is a renowned brand that enjoys popularity amongst communities and the consumer base in India. Over the years, BIC Cello has expended its portfolio offering high quality products in the Human Expression (stationery) category including permanent, whiteboard, and colored markers, coloring products, mechanical pencils, roller pens, fountain pens, as well as other office and school stationery products. The brand also exports a broad portfolio of products to North America Europe, Africa, Middle East, and Asia. BIC Cello aims to bring simplicity and joy in moments that make up the human experience. The company’s business is built on this ambition, ensuring that operations are conducted up to the highest standards of health and safety to employees, with respect for the environment, and added value to the end consumer.