CLEAR DIRECTION SALES DEVELOPMENT

Transform Your Business with Breakthrough Sales Results: With over 25 years of experience in channel development and leadership, I specialize in helping electrical and lighting product manufacturers drive measurable growth by transforming their sales strategies and building high-performing teams. My expertise extends beyond internal sales to developing and optimizing key channels, including trade organizations, contractors, and agents, ensuring your products reach the right customers efficiently and effectively. What I Do for Clients: • Assess and Optimize Sales Teams: Evaluate your current sales team, processes, and practices to identify improvement opportunities and recommend actionable adjustments. • Develop and Strengthen Channels: Build and enhance relationships with trade organizations, contractors, and agents, ensuring your channel strategy aligns with your business goals and market needs. • Lead and Coach Sales Teams: Take charge of coaching, mentoring, and developing your sales team to maximize performance and align with your growth objectives. • Build Growth Infrastructure: Design and implement systems that set your team and channels up for success, including customized compensation plans, forecasting models, sales processes, and reporting structures. • Drive Accountability and Results: Establish structured sales meetings, clear processes, and performance metrics to ensure alignment and consistent delivery of results. How I Do It: • Fractional Sales Leadership: As your fractional Vice President of Sales, I work directly with your team and channel partners 1, 2, or 3 days per week to provide strategic leadership and hands-on execution. • Detailed Scope of Work: I deliver results under a clear Scope of Work, outlining exactly how I’ll create the discipline, accountability, and sales infrastructure required for growth. • Channel Mentorship: I guide the development and optimization of your channel strategy, ensuring trade organizations, contractors, and agents