Co Reporting

nternally, companies entrust delivery of their integrated reports to all sorts of people. Sometimes it’s an investor-relations individual, sometimes a marketing comms, financial reporting, PR or even HR person. Occasionally the company secretary gets the job; in smaller companies the CFO not occasionally takes on the task. We’ve even reported to treasurers and internal comms professionals. Very often these individuals turn to agencies to help them deliver the integrated report. The vast majority of these supposed experts have little or no experience in strategic communications — reports which stakeholders will actually read. We are different; our work is directed by professional communicators who understand integrated reporting inside and out and know the International Integrated Reporting Framework and the JSE Listings Requirements backwards. We know how to get to the heart of your messages and convey them in a compelling way. Most integrated reports are unreadable. Many are too long, too complicated and often over-engineered, boring, bewildering. Sometimes all over the above. We understand how to keep your reports concise while keeping you on the right side of the JSE and any regulators or stakeholders to whom you need to report. We take the time to get to grips with your value-creation strategy, your key messaging, your really material issues and how these matter to your stakeholders.