Collaborative Partners

Collaborative Partners helps organizations create and execute world-class strategies to engage customers and partners to drive product innovation and revenue. Collaborative Partners will help you and your team think BIG so that you can create business partnerships that will provide a platform to accelerate your business. The firm was founded in 2013 by Bill Rusitzky, an expert in creating, building, and managing high-impact partnerships with large enterprises and startups around the globe. His experience includes the development of new products and channels that have generated hundreds of millions of dollars. He has created: SaaS-based channels that created a video solution delivered by multiple CDN’s and used by major media companies around the globe A marketing program that was critical in repositioning a the cloud transition of a billion-dollar enterprise A turnaround at a digital media technology company that built new products and partnerships growing revenue for the first time in a decade. TV Everywhere video delivery solution that has 80% market share and won an Emmy Bill has developed a scalable framework for creating, building, and managing partners. He has successfully used this to help companies redefine their business strategies, create new products, new channels, accelerate revenue and create future M&A options. Bill has held executive sales and business development positions at Adobe, Informatica, THX, and several Silicon Valley startups, and has expertise in digital media, digital marketing, fintech, SaaS, B2B enterprise, and consumer electronics. He has presented to international audiences at Mobile World Congress, the World Economic Forum in Davos, and numerous other regional events and industry conferences. With an engineering degree from Georgia Tech as well as a Masters of Engineering and MBA from Cornell University, Bill is able to integrate technology and marketing solutions to solve business problems and generate revenue.