Common Interest

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Common Interest is the world’s first entertainment and communications group focused on building brands in popular culture. Our culture-first collective operates at the intersection of brand, entertainment, technology and modern media, collaborating with the most influential brands of the 21st century. Common Interest combines the smarts and capabilities of creative agency specialists, tech-enabled marketing services and progressive entertainment companies to deliver impactful work that is data inspired, creatively driven and culturally connected. Our companies include: brand transformation consultancy TwentyFirstCenturyBrand; design, motion and innovation studio Otherway; Amplify, a global creative company specialising in experience, entertainment and culture; CultureLab, a proprietary AI-powered data platform enabling brands to decode culture to unleash growth; Baby Teeth, a creative company working at the intersection of brands, entertainment and talent; business experience agency Wonder; and Gen Z and youth specialist Seed.

Company Details

Employees
17
Founded
-
Address
London, Gb
Industry
Marketing Services
NAICS
Advertising, Public Relations, and Related Services
Advertising Agencies
Media Buying Agencies
Media Representatives
Outdoor Advertising
Direct Mail Advertising
Advertising Material Distribution Services
Other Services Related to Advertising
HQ
London
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Common Interest Questions

News

House Republicans target EBSA investigations, common-interest agreements amid inspector general probe - Pensions & Investments

House Republicans target EBSA investigations, common-interest agreements amid inspector general probe Pensions & Investments

objects of common interest draws from athens' shopfront rollers for resin VOIDS in milan - Designboom

objects of common interest draws from athens' shopfront rollers for resin VOIDS in milan Designboom

What next for Jonathan Emmins after selling Amplify to Common Interest? - The Drum

What next for Jonathan Emmins after selling Amplify to Common Interest? The Drum

Common Interest’s deal to buy Amplify was worth at least £14m, accounts reveal - Campaign

Common Interest’s deal to buy Amplify was worth at least £14m, accounts reveal Campaign

Illinois Condominium and Common Interest Community Ombudsperson - Illinois Department of Financial & Professional Regulation (.gov)

Illinois Condominium and Common Interest Community Ombudsperson Illinois Department of Financial & Professional Regulation (.gov)

Common Interest Management Services Acquires Cornerstone Community Management - PR Newswire

Common Interest Management Services Acquires Cornerstone Community Management PR Newswire

Agency group Common Interest is on an acquisition drive - Digiday

Agency group Common Interest is on an acquisition drive Digiday

Akin, an Elite Global Law Firm - akingump.com

Akin, an Elite Global Law Firm akingump.com

Protecting Common-Interest Privilege and Work-Product Protections: Guidance from Recent Decisions - WilmerHale

Protecting Common-Interest Privilege and Work-Product Protections: Guidance from Recent Decisions WilmerHale

Common Interest acquires Amplify to 'empower creativity' - Campaign

Common Interest acquires Amplify to 'empower creativity' Campaign

Isamu Noguchi show celebrates his reverence for Greece | Wallpaper* - wallpaper.com

Isamu Noguchi show celebrates his reverence for Greece | Wallpaper* wallpaper.com

New York Reins In "Common Interest" Doctrine - Jones Day

New York Reins In "Common Interest" Doctrine Jones Day

Loose Lips Sink Ships: Two Recent District Court Decisions Highlight Some Limits Of The Common Interest Doctrine Both During And In The Settlement Of Patent Litigation - Wolters Kluwer

Loose Lips Sink Ships: Two Recent District Court Decisions Highlight Some Limits Of The Common Interest Doctrine Both During And In The Settlement Of Patent Litigation Wolters Kluwer

What’s changed: Davis‑Stirling Common Interest Development Act under AB 130 - PublicCEO

What’s changed: Davis‑Stirling Common Interest Development Act under AB 130 PublicCEO

Common Interest Realty Associations - EisnerAmper

Common Interest Realty Associations EisnerAmper

Common Interest & Joint Defense Privileges Under Massachusetts Law - Epstein Becker Green - Law Firm

Common Interest & Joint Defense Privileges Under Massachusetts Law Epstein Becker Green - Law Firm

John Carona Releases In the Common Interest III: Unlocking the Potential of Community - GlobeNewswire

John Carona Releases In the Common Interest III: Unlocking the Potential of Community GlobeNewswire

Northern California HOA Industry Leader, Common Interest Management Services (CIMS), Acquires Cornerstone Community Management, San Jose, CA - PR Newswire

Northern California HOA Industry Leader, Common Interest Management Services (CIMS), Acquires Cornerstone Community Management, San Jose, CA PR Newswire

A New York design duo tap a surprising art world secret to create objects of desire - wallpaper.com

A New York design duo tap a surprising art world secret to create objects of desire wallpaper.com

THE DESIGN PRIZE 2021 for experimentation goes to objects of common interest - Designboom

THE DESIGN PRIZE 2021 for experimentation goes to objects of common interest Designboom

noguchi's fascination with greece highlighted in new book by objects of common interest - Designboom

noguchi's fascination with greece highlighted in new book by objects of common interest Designboom

Objects of Common Interest make light of marble in Milan showcase - wallpaper.com

Objects of Common Interest make light of marble in Milan showcase wallpaper.com

New York and North Carolina Take a Narrow Approach to Common Interest Doctrine - Hinshaw & Culbertson LLP

New York and North Carolina Take a Narrow Approach to Common Interest Doctrine Hinshaw & Culbertson LLP

Objects of Common Interest redefines functionality at the Noguchi Museum - The Architect’s Newspaper

Objects of Common Interest redefines functionality at the Noguchi Museum The Architect’s Newspaper

holographic pieces by objects of common interest compose futuristic domestic landscape - Designboom

holographic pieces by objects of common interest compose futuristic domestic landscape Designboom

Objects of Common Interest named Designers of the Year: Wallpaper* Design Awards 2022 - wallpaper.com

Objects of Common Interest named Designers of the Year: Wallpaper* Design Awards 2022 wallpaper.com

Privilege Protection for Antitrust Discussions In Mergers: New Guidance From the Frontlines - WilmerHale

Privilege Protection for Antitrust Discussions In Mergers: New Guidance From the Frontlines WilmerHale

inside objects of common interest's studio, experimentation winner of THE DESIGN PRIZE 2021 - Designboom

inside objects of common interest's studio, experimentation winner of THE DESIGN PRIZE 2021 Designboom

life-size centerpieces by objects of common interest form sculptural garden in carwan gallery - Designboom

life-size centerpieces by objects of common interest form sculptural garden in carwan gallery Designboom

The Common Interest Doctrine and the PRA - MRSC

The Common Interest Doctrine and the PRA MRSC

Former Havas AU/NZ chair Anthony Freedman launches new holding company Common Interest to build brands in popular culture - Campaign Brief Asia

Former Havas AU/NZ chair Anthony Freedman launches new holding company Common Interest to build brands in popular culture Campaign Brief Asia

in poikilos, objects of common interest solidifies lustrous resin into reflective milky furniture - Designboom

in poikilos, objects of common interest solidifies lustrous resin into reflective milky furniture Designboom

BIPA defendants and their biometrics providers protected by common interest (sometimes) - Biometric Update

BIPA defendants and their biometrics providers protected by common interest (sometimes) Biometric Update

Otherway acquired by holding company Common Interest - Campaign

Otherway acquired by holding company Common Interest Campaign

New York’s Restrictive Interpretation of Common Interest Doctrine Unlikely to Have Significant Impact in Bankruptcy - Jones Day

New York’s Restrictive Interpretation of Common Interest Doctrine Unlikely to Have Significant Impact in Bankruptcy Jones Day

noguchi museum dotted with soft, enigmatic forms by objects of common interest - Designboom

noguchi museum dotted with soft, enigmatic forms by objects of common interest Designboom

Objects of Common Interest installs snake-like light in Bergamo piazza - Dezeen

Objects of Common Interest installs snake-like light in Bergamo piazza Dezeen

Minnesota Legislature Revises Minnesota Common Interest Ownership Act | Stinson LLP - JD Supra

Minnesota Legislature Revises Minnesota Common Interest Ownership Act | Stinson LLP JD Supra

Objects of Common Interest on a new chapter of their practice, and kindness in design - wallpaper.com

Objects of Common Interest on a new chapter of their practice, and kindness in design wallpaper.com

In Mergers, Common Interest Doctrine Applies Only When Parties Share Primarily Legal, Not Commercial, Interests - Law.com

In Mergers, Common Interest Doctrine Applies Only When Parties Share Primarily Legal, Not Commercial, Interests Law.com

Lawmakers Probe DOL Data Sharing Pact With Plaintiffs’ Firm (1) - Bloomberg Law News

Lawmakers Probe DOL Data Sharing Pact With Plaintiffs’ Firm (1) Bloomberg Law News

Recent New York Decision Provides a Reminder that the Common Interest Exception May Be Applied Narrowly in the Transactional Context | Publications | Insights - Faegre Drinker Biddle & Reath LLP

Recent New York Decision Provides a Reminder that the Common Interest Exception May Be Applied Narrowly in the Transactional Context | Publications | Insights Faegre Drinker Biddle & Reath LLP

inside LOT and objects of common interest's art-infused gallina restaurant in athens - Designboom

inside LOT and objects of common interest's art-infused gallina restaurant in athens Designboom

Objects of Common Interest explores "secret recipe" for iridescent resin - Dezeen

Objects of Common Interest explores "secret recipe" for iridescent resin Dezeen

Is Friendship Built on Common Interest, or Common Gripes? - Hope 103.2

Is Friendship Built on Common Interest, or Common Gripes? Hope 103.2

objects of common interest's glossy metamorphic rock stool sparkles brilliantly in the light - Designboom

objects of common interest's glossy metamorphic rock stool sparkles brilliantly in the light Designboom

Objects of Common Interest lights up rationalist Bergamo square - wallpaper.com

Objects of Common Interest lights up rationalist Bergamo square wallpaper.com

Maintaining Attorney-Client Privilege Even Without an Attorney: Recent Application of the Common Interest Doctrine - Law.com

Maintaining Attorney-Client Privilege Even Without an Attorney: Recent Application of the Common Interest Doctrine Law.com

Objects of Common Interest: architecture firm LOT launch sibling design brand - wallpaper.com

Objects of Common Interest: architecture firm LOT launch sibling design brand wallpaper.com

Sight Unseen Showcases Objects of Common Interest at Collective Design - Design Milk

Sight Unseen Showcases Objects of Common Interest at Collective Design Design Milk

AI in the Common Interest - unesco.org

AI in the Common Interest unesco.org

Ending energy isolation - Project of Common Interest "EuroAsia Interconnector" - commission.europa.eu

Ending energy isolation - Project of Common Interest "EuroAsia Interconnector" commission.europa.eu

objects of common interest Archives - Designboom

objects of common interest Archives Designboom

Common Interest Protection In Commercial Transactions - Law360

Common Interest Protection In Commercial Transactions Law360

New call for European projects of common interest - Enlit World

New call for European projects of common interest Enlit World

A user’s guide to the common interest doctrine - Massachusetts Lawyers Weekly

A user’s guide to the common interest doctrine Massachusetts Lawyers Weekly

Common Interest hires former Snapchat and IPG head to lead cultural data platform - Campaign

Common Interest hires former Snapchat and IPG head to lead cultural data platform Campaign

"Common Interest" Privilege Considered By The NC Business Court - JD Supra

"Common Interest" Privilege Considered By The NC Business Court JD Supra

Federal Court of Appeal clarifies and reaffirms transactional common interest privilege: Iggillis Holdings Inc. v. M.N.R., 2018 FCA 51 - Osler, Hoskin & Harcourt LLP

Federal Court of Appeal clarifies and reaffirms transactional common interest privilege: Iggillis Holdings Inc. v. M.N.R., 2018 FCA 51 Osler, Hoskin & Harcourt LLP

New Jersey Supreme Court Recognizes Broad Common Interest Privilege - JD Supra

New Jersey Supreme Court Recognizes Broad Common Interest Privilege JD Supra

Saudi FM discusses issues of common interest with Peruvian counterpart - Arab News

Saudi FM discusses issues of common interest with Peruvian counterpart Arab News

As the shaky US-North Korea summit is set to begin, the parties must search for common interest - The Conversation

As the shaky US-North Korea summit is set to begin, the parties must search for common interest The Conversation

Objects of Common Interest presents homeware based on classical geometries - Dezeen

Objects of Common Interest presents homeware based on classical geometries Dezeen

What you need to know about privilege waivers in legal cases - Fieldfisher

What you need to know about privilege waivers in legal cases Fieldfisher

Maintaining current A400M production rate ‘a common interest’, Airbus says - FlightGlobal

Maintaining current A400M production rate ‘a common interest’, Airbus says FlightGlobal

Federal Court of Appeal Ends Uncertainty Regarding Transactional Common Interest Privilege - Borden Ladner Gervais LLP (BLG)

Federal Court of Appeal Ends Uncertainty Regarding Transactional Common Interest Privilege Borden Ladner Gervais LLP (BLG)

The eight defence projects that could become first-ever EU projects of common interest - Euractiv

The eight defence projects that could become first-ever EU projects of common interest Euractiv

The EU's eight flagship projects of common interest to boost defence - Euractiv

The EU's eight flagship projects of common interest to boost defence Euractiv

Centre plans common interest groups, social infra, micro-credit for urban poor workers across 25 cities - The Indian Express

Centre plans common interest groups, social infra, micro-credit for urban poor workers across 25 cities The Indian Express

New holding company snaps up TwentyFirstCenturyBrand - Campaign

New holding company snaps up TwentyFirstCenturyBrand Campaign

Anthony Freedman launches new holding company Common Interest - Mediaweek

Anthony Freedman launches new holding company Common Interest Mediaweek

SCC ruling on common interest privilege welcomed - Law Times News

SCC ruling on common interest privilege welcomed Law Times News

Cameroon-Equatorial Guinea Relations - Ministers Explore Areas of Common Interest - allAfrica.com

Cameroon-Equatorial Guinea Relations - Ministers Explore Areas of Common Interest allAfrica.com

Creative agency Otherway on being acquired - Creative Review

Creative agency Otherway on being acquired Creative Review

Angola: Presidents of Angola, Botswana Address Issues of Common Interest - allAfrica.com

Angola: Presidents of Angola, Botswana Address Issues of Common Interest allAfrica.com

Will Elon Musk and Sam Altman’s Common Interest Uplift a Potential Microsoft and Twitter Collaboration? - EssentiallySports

Will Elon Musk and Sam Altman’s Common Interest Uplift a Potential Microsoft and Twitter Collaboration? EssentiallySports

How Did Madison Keys Bump Into Fiancé Bjorn Fratangelo? Here’s How Common Interest Sowed Seeds of an Unbreakable Bond - EssentiallySports

How Did Madison Keys Bump Into Fiancé Bjorn Fratangelo? Here’s How Common Interest Sowed Seeds of an Unbreakable Bond EssentiallySports

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