Consult MWM LLC

Ken Hogan is a strategic sales consultant and fractional leader who specializes in building and optimizing sales processes that drive measurable growth. With more than 20 years of experience across digital marketing, IT services, SaaS, and media, Ken partners with executive teams to eliminate guesswork in sales, scale systems that convert, and bring clarity to go-to-market strategies. At the core of Ken’s work is a deep commitment to operational rigor—crafting custom sales playbooks, refining lead qualification frameworks, and aligning sales execution with business goals. Through his consulting firm, Consult MWM, Ken works closely with business owners and CEOs to identify bottlenecks, implement scalable workflows, and embed performance metrics that turn sales into a repeatable engine for growth. In recent roles with OppGen Marketing and Ancient Technology, Ken has led the development of omnichannel strategies that improved lead to meeting conversion rates conversion, boosted close rates, and opened new verticals by integrating sales and marketing efforts. His hands-on leadership style, paired with a sharp understanding of customer behavior and buying journeys, consistently delivers both short-term wins and long-term growth trajectories. From establishing new sales teams to overhauling legacy sales infrastructure, Ken brings the mindset of a builder and the discipline of a coach. His approach is data-informed, client-focused, and always aligned with revenue outcomes.