Consumer Behavior Lab @ Maastricht University

The Consumer Behavior Lab @ Maastricht University is an interdisciplinary group of faculty and PhD students. We mainly make use of experimental research to better understand consumer preferences, decision making, and judgment. Key research areas include self-control, goal setting, social influence, dual processing, digitalization, and self-perception. Our studies are conducted online, in one of our labs (BEElab or DeXlab), or in the field. We make use of various research methods including EEG, fMRI, TMS, eye tracking, and skin conductance. We offer courses aimed at understanding consumer behavior and decision making at bachelor, master, and PhD level. In these courses, we discuss topics like nudging, social influence, psychology of eating, heuristics, etc. Our work aims at helping consumers optimize their decision-making (e.g., financial decision making or healthy eating) and informs practice and policy (e.g., on product design, advertising, and communication). Research from the Consumer Behavior Lab is presented at international conferences and routinely published in top-ranked and peer-reviewed academic journals.