The Consumer Behavior Lab

The Consumer Behavior Lab is dedicated to teaching marketers across the United States how behavioral science principles can be applied to help their brands. By decoding the underlying motivations of how consumers make decisions, the CBL seeks to make a better industry - where both brands and agencies put proven science behind their decision making. The Behavioral Science for Brands Podcast - By decoding some of the world's most famous brands and campaigns, the Behavioral Science for Brands podcast is meant for businesses looking to apply proven behavioral science by bridging the gap between academic studies and practical marketing applications. About The Hosts - MichaelAaron Flicker and Richard Shotton are two entrepreneurs and thought leaders committed to applying behavior science to increase the effectiveness of marketing and advertising. They have jointly launched the Consumer Behavior Lab, an R+D unit that brings the benefits of behavioral science to companies and brands across America.