Crafters & Drifters

Crafters & Drifters is a creative agency specialized in (kids) marketing through influencer campaigns, branded events, and original content production. Since 2017, we've helped brands grow visibility and engagement among young audiences and families — with a strong focus on high-ROI influencer strategies. We craft impactful influencer campaigns, authentic photo and video content, immersive content trips, and memorable live experiences. While kids and family-focused brands are our core, we also support lifestyle brands and city marketing projects with full-service creative productions. One of our proudest collaborations: 🎯 Partnering with Action, the fastest-growing retailer in the Netherlands (and #12 globally in 2023), has been a game-changer. 🚀 We became the first-ever marketing agency to collaborate on marketing with them. 📈 Together, we delivered strong results — including significant growth in sales and reorder values. 📍 Even more unique: we were pioneers in driving foot traffic to value retail stores through social media, without relying on e-commerce. A bold move then, now an industry trend. Our strength lies in combining strategy, storytelling and flawless execution — from concept to campaign, from influencer to in-store impact. We’ve had the pleasure of working with inspiring brands such as: Disney, Hasbro, MGA, Action, Mr Maria, Porsche, iAmsterdam, Roetz Bikes, Caramol, Amsterdenim, The Little Green Bag, LEFF Amsterdam, Helsinki Distilling Company, Mates, Frecious and many more. 📩 Let’s connect: info@craftersanddrifters.com 🌍 www.craftersanddrifters.com