CU LIFT.net

CU LIFT invites credit unions across the United States to join its’ national cooperative purpose- to build, protect and grow their share of direct auto loan funding. By working together under the CU LIFT Credit Union Service Organization (CUSO), participating credit unions can collectively deliver well-prepared, qualified auto buyers to franchise dealerships at scale. In return, dealerships agree to fund those loans directly through the referring credit union—resulting in a measurable increase in credit union penetration at the point of sale. This cooperative model ensures that credit unions stay at the center of their members' car-buying journey while leveling the playing field with dealer-controlled financing. By joining CU LIFT, your credit union gains access to a smarter, shared infrastructure that turns more loan approvals into funded loans—and strengthens your competitive position in the auto finance marketplace.