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Welcome to DAO, a new treasure trove for anyone looking for inspiration from or for China. What started as a project of passion – sharing incredible creative work, news, and trends from China – eventually turned into a mission. In China, digital experiences play a far greater role in personal and commercial life than anywhere else. This is matched by a digital generation that demands constant innovation and technical development from platform and brand owners. Yet western marketers struggle to successfully cross over and create Chinese customer experiences using replicated processes intended for the Western market. The fact that there are very few opportunities to learn and improve on Chinese digital marketing practice, makes it just that much harder for brands to truly connect and communicate with Chinese people. Thus the creation of DAO. We want to eradicate these cultural and professional barriers. DAO is introduced to aid brands and marketers alike who are seeking to understand Chinese people and culture, to learn, and to improve their Chinese digital practices without having to leave their country or master the Chinese language. Our mission is to Open the world to China. And we hope you find it useful!

Company Details

Employees
12
Founded
-
Address
10 Greenland Street, London,london Nw1 0nd,united Kingdom
Industry
Book And Periodical Publishing
NAICS
Publishing Industries (except Internet)
Newspaper, Periodical, Book, and Directory Publishers
Directory and Mailing List Publishers
Other Publishers
Greeting Card Publishers
All Other Publishers
HQ
London, London
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News

Starbucks’ China sale reported to be entering its final stages - Dao Insights

Starbucks’ China sale reported to be entering its final stages Dao Insights

Meituan sets sights on Brazil with $1 billion entry investment - Dao Insights

Meituan sets sights on Brazil with $1 billion entry investment Dao Insights

Key takeaways from the China Beauty Expo (CBE) Shanghai 2025 - Dao Insights

Key takeaways from the China Beauty Expo (CBE) Shanghai 2025 Dao Insights

Chinese milk brand Yue Fresh names Jay Chou as ambassador - Dao Insights

Chinese milk brand Yue Fresh names Jay Chou as ambassador Dao Insights

Hard luxury exhibitions in China, what’s changed in 2025? - Dao Insights

Hard luxury exhibitions in China, what’s changed in 2025? Dao Insights

Delivery drones: Meituan and competitors expand presence - Dao Insights

Delivery drones: Meituan and competitors expand presence Dao Insights

ByteDance’s Hongguo microdrama platform has over 200 million monthly users - Dao Insights

ByteDance’s Hongguo microdrama platform has over 200 million monthly users Dao Insights

Did Loewe release a microdrama series for Qixi? - Dao Insights

Did Loewe release a microdrama series for Qixi? Dao Insights

What’s “quickly quickly biu biu” in Ne Zha 2? - Dao Insights

What’s “quickly quickly biu biu” in Ne Zha 2? Dao Insights

What is East Goes Global, the company that brought IShowSpeed to China? - Dao Insights

What is East Goes Global, the company that brought IShowSpeed to China? Dao Insights

China 2025 Top Cultural Marketing Trends - Dao Insights

China 2025 Top Cultural Marketing Trends Dao Insights

Merchant-led livestreams take over Douyin e-commerce - Dao Insights

Merchant-led livestreams take over Douyin e-commerce Dao Insights

What’s DHgate, the viral Chinese app now at number 2 on App Store? - Dao Insights

What’s DHgate, the viral Chinese app now at number 2 on App Store? Dao Insights

“Lulicore”: the delectable fashion trend sweeping Chinese social media - Dao Insights

“Lulicore”: the delectable fashion trend sweeping Chinese social media Dao Insights

SKP Beijing, once the world’s top department store, to be sold off - Dao Insights

SKP Beijing, once the world’s top department store, to be sold off Dao Insights

Li Jiaqi controversy: "Only do medical aesthetics if you are rich" - Dao Insights

Li Jiaqi controversy: "Only do medical aesthetics if you are rich" Dao Insights

New D&G exhibit fights cancel culture in China - Dao Insights

New D&G exhibit fights cancel culture in China Dao Insights

To Snake or not to Snake? Luxury brands unveil CNY campaigns - Dao Insights

To Snake or not to Snake? Luxury brands unveil CNY campaigns Dao Insights

Going highbrow: the cultural campaigns of International Women’s Day - Dao Insights

Going highbrow: the cultural campaigns of International Women’s Day Dao Insights

After Louis Vuitton, McDonald’s snatches Wang Chuqin as ambassador - Dao Insights

After Louis Vuitton, McDonald’s snatches Wang Chuqin as ambassador Dao Insights

Coca-Cola revives “Share a Coke” tactic in China – with a twist - Dao Insights

Coca-Cola revives “Share a Coke” tactic in China – with a twist Dao Insights

IShowSpeed in China: “abstract humour” breaks down cultural stereotypes - Dao Insights

IShowSpeed in China: “abstract humour” breaks down cultural stereotypes Dao Insights

McDonald’s launches “CFC” campaign outside KFC? - Dao Insights

McDonald’s launches “CFC” campaign outside KFC? Dao Insights

Xiaomi’s first electric SUV: CEO Lei Jun unveils highly anticipated YU7 model - Dao Insights

Xiaomi’s first electric SUV: CEO Lei Jun unveils highly anticipated YU7 model Dao Insights

Xiaohongshu goes viral as “TikTok refugees” seek asylum - Dao Insights

Xiaohongshu goes viral as “TikTok refugees” seek asylum Dao Insights

The new Rednote? Meituan launches lifestyle and food app Yami - Dao Insights

The new Rednote? Meituan launches lifestyle and food app Yami Dao Insights

Battle of the red envelopes, part 2: e-commerce platforms offer gifting options - Dao Insights

Battle of the red envelopes, part 2: e-commerce platforms offer gifting options Dao Insights

IP collaboration meets blockbuster: POP MART teams up with Ne Zha 2 - Dao Insights

IP collaboration meets blockbuster: POP MART teams up with Ne Zha 2 Dao Insights

Why is the death of gamer “Fat Cat” trending again in China? - Dao Insights

Why is the death of gamer “Fat Cat” trending again in China? Dao Insights

Now there are two Chinese automakers on the world’s top 10 list - Dao Insights

Now there are two Chinese automakers on the world’s top 10 list Dao Insights

Whatever happened to Gucci in China? - Dao Insights

Whatever happened to Gucci in China? Dao Insights

Burger King collaborates with Taoist site Mount Longhu for CNY - Dao Insights

Burger King collaborates with Taoist site Mount Longhu for CNY Dao Insights

POP MART, an IP company: the many collabs of the blind box maker - Dao Insights

POP MART, an IP company: the many collabs of the blind box maker Dao Insights

What is “Guzi economy” and why is it surging? - Dao Insights

What is “Guzi economy” and why is it surging? Dao Insights

Loewe opens largest store in Asia in Shanghai - Dao Insights

Loewe opens largest store in Asia in Shanghai Dao Insights

Kino-eye: Aesop brings cinema-themed concept space to Shenzhen - Dao Insights

Kino-eye: Aesop brings cinema-themed concept space to Shenzhen Dao Insights

How I spent £0 and got 200,000 reach on news aggregator Toutiao - Dao Insights

How I spent £0 and got 200,000 reach on news aggregator Toutiao Dao Insights

China's Retail Resurgence - Dao Insights

China's Retail Resurgence Dao Insights

How can marketers tap into China’s MBTI hype? - Dao Insights

How can marketers tap into China’s MBTI hype? Dao Insights

Why Otome is the new go-to for gaming collaborations in China - Dao Insights

Why Otome is the new go-to for gaming collaborations in China Dao Insights

China’s shifting approach to Web3 – an interview with Toby Rush - Dao Insights

China’s shifting approach to Web3 – an interview with Toby Rush Dao Insights

Is ‘new Chinese style’ coffee just another guochao aesthetic? - Dao Insights

Is ‘new Chinese style’ coffee just another guochao aesthetic? Dao Insights

Lemaire opens first-ever China store in Chengdu - Dao Insights

Lemaire opens first-ever China store in Chengdu Dao Insights

Chinese social media rush into ultimate frisbee craze as China’s first Frisbee League kicks off - Dao Insights

Chinese social media rush into ultimate frisbee craze as China’s first Frisbee League kicks off Dao Insights

Chinese New Year marks a humiliating night for the Chinese football team - Dao Insights

Chinese New Year marks a humiliating night for the Chinese football team Dao Insights

Chanel joins Film Festival to support Chinese women in cinema - Dao Insights

Chanel joins Film Festival to support Chinese women in cinema Dao Insights

Weibo’s active users reached a record high in Q2 2021 - Dao Insights

Weibo’s active users reached a record high in Q2 2021 Dao Insights

The Branding Evolution of Esports in China - Dao Insights

The Branding Evolution of Esports in China Dao Insights

Focus on Luxury & Electric Cars at Beijing Auto Show - Dao Insights

Focus on Luxury & Electric Cars at Beijing Auto Show Dao Insights

How Chinese Olympian’s sports brand Li-Ning stood by athletes during COVID-19 - Dao Insights

How Chinese Olympian’s sports brand Li-Ning stood by athletes during COVID-19 Dao Insights

Adidas confirms YEEZY stock resale in China - Dao Insights

Adidas confirms YEEZY stock resale in China Dao Insights

Why do young Chinese delight in collecting gold beans? - Dao Insights

Why do young Chinese delight in collecting gold beans? Dao Insights

Decoding China’s virtual human industry - Dao Insights

Decoding China’s virtual human industry Dao Insights

Tea'stone: New-style tea brand that combines the traditional and modern East and West culture - Dao Insights

Tea'stone: New-style tea brand that combines the traditional and modern East and West culture Dao Insights

Brands snap up contestants from viral Chinese talent show ‘Produce Camp 2021’ - Dao Insights

Brands snap up contestants from viral Chinese talent show ‘Produce Camp 2021’ Dao Insights

Are animal welfare campaigns still a safe bet for brands in China? - Dao Insights

Are animal welfare campaigns still a safe bet for brands in China? Dao Insights

Chinese historical movie ‘1921’ tops box office - Dao Insights

Chinese historical movie ‘1921’ tops box office Dao Insights

China's Hellobike Launches Smart Electric Bikes - Dao Insights

China's Hellobike Launches Smart Electric Bikes Dao Insights

MINISO stands up for Barbiecore in Changsha - Dao Insights

MINISO stands up for Barbiecore in Changsha Dao Insights

Panda diplomacy – China’s unique soft power initiative - Dao Insights

Panda diplomacy – China’s unique soft power initiative Dao Insights

Chinese smartphone maker Redmi debuts Harry Potter collab globally - Dao Insights

Chinese smartphone maker Redmi debuts Harry Potter collab globally Dao Insights

Luckin Coffee, fashion item? Vogue unveils the “it” cup - Dao Insights

Luckin Coffee, fashion item? Vogue unveils the “it” cup Dao Insights

The Power of Brand Mascots in China - Dao Insights

The Power of Brand Mascots in China Dao Insights

Boost for Hainan offshore duty free as pick-up policy simplified - Dao Insights

Boost for Hainan offshore duty free as pick-up policy simplified Dao Insights

How has China’s Gen Z turned the happy chemical Dopamine into a fashion fad? - Dao Insights

How has China’s Gen Z turned the happy chemical Dopamine into a fashion fad? Dao Insights

Lawson celebrates its 4000th convenience store in China - Dao Insights

Lawson celebrates its 4000th convenience store in China Dao Insights

Skiing Becomes Popular Leisure Activity in China - Dao Insights

Skiing Becomes Popular Leisure Activity in China Dao Insights

Which brands have the best online marketing skills? Xiaohongshu Seed Awards release scores - Dao Insights

Which brands have the best online marketing skills? Xiaohongshu Seed Awards release scores Dao Insights

February Celebrity Spotlight – Zhang Xiaofei - Dao Insights

February Celebrity Spotlight – Zhang Xiaofei Dao Insights

China’s first Louis Vuitton restaurant lands in Chengdu - Dao Insights

China’s first Louis Vuitton restaurant lands in Chengdu Dao Insights

The famous tale of Mulan and its lesser-known Chinese adaptations - Dao Insights

The famous tale of Mulan and its lesser-known Chinese adaptations Dao Insights

POP MART wins over Chinese consumers with mystery toy boxes - Dao Insights

POP MART wins over Chinese consumers with mystery toy boxes Dao Insights

Is intangible cultural heritage the next phase of guochao collaborations? - Dao Insights

Is intangible cultural heritage the next phase of guochao collaborations? Dao Insights

Guochao: The Chinese brands breaking the “Made in China” stereotype - Dao Insights

Guochao: The Chinese brands breaking the “Made in China” stereotype Dao Insights

Are Virtual KOLs the Future of Marketing in China? - Dao Insights

Are Virtual KOLs the Future of Marketing in China? Dao Insights

Marketing to Chinese women – an interview with Bessie Lee - Dao Insights

Marketing to Chinese women – an interview with Bessie Lee Dao Insights

What Has Caused China's Booming Pet Economy? - Dao Insights

What Has Caused China's Booming Pet Economy? Dao Insights

China’s viral metaverse social app Zheli on a roller coaster - Dao Insights

China’s viral metaverse social app Zheli on a roller coaster Dao Insights

Bershka, Pull&Bear and Stradivarius to close China stores - Dao Insights

Bershka, Pull&Bear and Stradivarius to close China stores Dao Insights

LGBTQ+ in today’s China – visibility, representation and marketing campaigns - Dao Insights

LGBTQ+ in today’s China – visibility, representation and marketing campaigns Dao Insights

Shenzhen VS Silicon Valley? from female empowerment to ‘peacock talents’ - Dao Insights

Shenzhen VS Silicon Valley? from female empowerment to ‘peacock talents’ Dao Insights

Muyu becomes Chinese Gen Z’s new obsession for relieving stress - Dao Insights

Muyu becomes Chinese Gen Z’s new obsession for relieving stress Dao Insights

Cosmetics Brand Florasis Champions Chinese Heritage - Dao Insights

Cosmetics Brand Florasis Champions Chinese Heritage Dao Insights

200 million Chinese singles boost the ‘lonely economy’ - Dao Insights

200 million Chinese singles boost the ‘lonely economy’ Dao Insights

Cities you’ve never heard of make up a huge part of China - Dao Insights

Cities you’ve never heard of make up a huge part of China Dao Insights

China’s second home market booms as residents seek escape from city life - Dao Insights

China’s second home market booms as residents seek escape from city life Dao Insights

China's Internet Slang and Buzzwords in 2021 - Dao Insights

China's Internet Slang and Buzzwords in 2021 Dao Insights

Gap sells Greater China business for $40 million amid fiscal woes - Dao Insights

Gap sells Greater China business for $40 million amid fiscal woes Dao Insights

My Experience with TikTok and China - Dao Insights

My Experience with TikTok and China Dao Insights

SK-II says anti-Japan sentiment hurt skincare sales in China - Dao Insights

SK-II says anti-Japan sentiment hurt skincare sales in China Dao Insights

Top social commerce trends in China that brands can learn from - Dao Insights

Top social commerce trends in China that brands can learn from Dao Insights

Why are big global brands raising prices? Estée Lauder raises prices in China again this year - Dao Insights

Why are big global brands raising prices? Estée Lauder raises prices in China again this year Dao Insights

3D shopping to become “new normal” as Tmall launches virtual blocks amid Double 11 festivities - Dao Insights

3D shopping to become “new normal” as Tmall launches virtual blocks amid Double 11 festivities Dao Insights

China accounted for 87% of global 5G connections in 2020 - Dao Insights

China accounted for 87% of global 5G connections in 2020 Dao Insights

How have China’s attitudes toward youth sports changed? - Dao Insights

How have China’s attitudes toward youth sports changed? Dao Insights

Why are Rooftop Gardens Taking Off in China? - Dao Insights

Why are Rooftop Gardens Taking Off in China? Dao Insights

The Power & Pitfalls of Brand Ambassadors in China - Dao Insights

The Power & Pitfalls of Brand Ambassadors in China Dao Insights

Zhihu – China’s knowledge platform taking Quora to new heights - Dao Insights

Zhihu – China’s knowledge platform taking Quora to new heights Dao Insights

China’s graduating class of 2023 goes “zombie style” - Dao Insights

China’s graduating class of 2023 goes “zombie style” Dao Insights

WeChat live shopping GMV hits 100 billion RMB - Dao Insights

WeChat live shopping GMV hits 100 billion RMB Dao Insights

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