TONG Global

The Chinese character TONG means to connect, inform, communicate, understand and make clear. Through award-winning consumer intelligence, strategic and creative services and access to our proprietary social commerce platform, we position brands with China's new generation of consumers and tastemakers. TONG Global is a team of bilingual experts bringing insights, inspiration and ideas from both sides of the world. We are driven by research, innovation and a passion for Chinese consumer culture. Our work involves surfacing unseen attitudes and behaviours, tracking emerging trends and harnessing market shifts in order to push into new creative and digital frontiers. Our brand partners include Chelsea FC, Fortnum & Mason, Huda Beauty, Charlotte Tilbury, Boden, Whittard of Chelsea, BAFTA, Sunspel, Anya Hindmarch and Heathrow Airport.