Englisch

DARIO’S (www.darios.de) was founded in 2005 by the then 16-year old entrepreneur Dario Müller. Initially, the business began with the import and export of Swiss watches. The first DARIO’S mail order catalogue was published in 2008. This was the very first German catalogue where you could order a supercar for 1.8 million euros, a yacht for 45 million euros and you could even book a journey to space! The company expanded into the international market in 2012, when it offered a football signed by no less than the US President Barack Obama himself. The ball was put up for auction in the name of the the Sautii Kuu foundation of Dr. Auma Obama. In 2009, DARIO’S became the first online retailer in the world to be given an official license to sell Cartier, Chopard and Bulgari. The company is also an authorized dealer for other prestigious brands like Versace, Baccarat, Roberto Coin, Fendi and Montblanc. DARIO’S is the German pioneer when it comes to the marketing of luxury brands in e-commerce. The company works together with selected foundations, most notably the Jane Goodall Institute and the Sauti Kuu Foundation.