Data Apparel

Data Apparel is founded on a belief in the power of data, visualisation and empathy. We specialise in printed ethical clothing that brings together design and visualisation of data on vulnerable populations. Data Apparel produces pieces that mean something; our designs are created to make a statement, to provoke discussion and to engender empathy among global citizens. A proportion of our profits are donated to charitable organisations that operate internationally to protect vulnerable populations. Data Apparel is inspired by the experience of its founder, Alex Rutherford, as a data scientist with the United Nations, Facebook and Massachusetts Institute of Technology. Alex draws on his PhD in physics, several years working and studying in the Middle East and experience analysing data from social media, legal documents and other sources to aid development and humanitarian response. www.dataapparel.co.uk