Volente Apparel

Established in 2012 Volente Apparel is more than an innovative, London based fashion label… it’s a lifestyle movement. Volente stems from the Latin “Deo Volente”; which when translated means ‘God willing’. Thus Volente itself means Willing. We at Volente Apparel have faith that our vision of change is not just a dream, so we are willing to give everything to make this inevitably... A way of life. Our purpose is to inspire a generation to recognise that one needs to be willing to be different if they want change and introduce a world without fear, regret and accept the necessity for risk! The fundamental principles and essence of Volente are based on creating and persuading change on how we view the norms of social acceptance. Each collection is inspired by lifes’ loves and challenges. We are prepared to tackle controversial or taboo themes in order to highlight the fragility of life and question moral boundaries. Volente Apparel operates with one clear ethos in mind “Be Different, Take The Risk”.