Denisa Rad

Founded in 2024, Denisa Rad is a Milan based brand which aims to create and distribute items via its personal e-commerce and wholesale platforms. The brand is dedicated to women's Ready-To-Wear collections and is committed to educating its public about ethical and sustainable issues while adopting responsible business strategies. Denisa Rad offers different product categories, including outerwear, lightweight clothing, denim, and knitwear. The company presents effortlessly looks that are set in the present while reflecting on the past, showcasing spontaneity and sophistication by using exclusively fine and deadstock fabrics. Avoiding waste is something the designer is dedicated to, and the warehouse stores fabrics allow her to order the needed quantities for sampling and production without wasting resources. The brand's foundation lies in its commitment to transparency in business models and promotion of Made in Italy. Its pillars are Quality, Integrity, Environmentalism, Justice and Social Responsibility.