DesiYUP

DesiYUP is a company specialized in nourishing and endorsing the cultural traditions such as music, art and literature, from India. In the Netherlands we organize concerts, masterclasses, in-house gatherings and corporate events. DesiYUP was founded by Mahesvari Autar in 2012. Our Mission The purpose of DesiYUP is to establish multifarious music genres that are derived from the ancient Indian music tradition, which has manifested in various forms and has evolved in today’s world music. In the Netherlands we are the music-pundit, giving talented artists a respected platform to perform and present their art. Our goal is to inspire our audience with meaningful art forms that has incorporated the essence of life. A part of our intention is to cross-connect artists with artists, artists with aspiring artists, artists with the audience, companies with artists and young professionals. We believe that music and business can be joined as one strong force to achieve higher ends.