Developer Facing Startup: Founders Academy

Standard B2B growth marketing tactics for early-stage startups can backfire if you try them on developers. Marketing strategies for business executives do not work with developers. Developers think differently, often ignore typical marketing messages, and are deeply skeptical of vendor claims. So, how can you introduce your product to an audience that doesn’t believe they need it and especially doesn’t need you to tell them they need it? The first step is acknowledging the unique nature of developers as an audience. The second step is to attend this course to learn: * How developers make technology adoption decisions. * Why talking about the solution is not a usable sales strategy. * The elements of a good story and how to develop it. * A surprisingly simple way to get attention around your product. * The words you never want to use in your marketing campaigns. * What you need to do to build your developer adoption pipeline. * How to build your startup–and your funding potential. And more… This course helps founders create widespread adoption, traction, and momentum among developers, and position their startups for unicorn growth. It is explicitly designed for early-stage startups like yours. There is no fluff–just straightforward, practical guidance for dev-facing business development born from years of successful startup front-line experience.