Diginomica

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Today’s informed buyers demand real insight, not buzzwords. diginomica captures their attention by delivering authoritative, thoughtful reporting and analysis that separates signal from noise, with no interruptions from advertising and metrics based on visitor quality, engagement and influence. We actively engage with our reader community both directly and through dialog on professional social networks. We provide rich, informed reportage, analysis and opinion based upon daily contact with the tech industry - buy and sell side - and practitioners.

Company Details

Employees
14
Founded
-
Address
Surrey, Gb
Industry
Book And Periodical Publishing
NAICS
Publishing Industries (except Internet)
Newspaper, Periodical, Book, and Directory Publishers
Directory and Mailing List Publishers
Other Publishers
Greeting Card Publishers
All Other Publishers
HQ
Surrey
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Diginomica Questions

News

The CCE 2025 AI review - how do we account for the gap between vendors and customers on agentic AI? - Diginomica

The CCE 2025 AI review - how do we account for the gap between vendors and customers on agentic AI? Diginomica

Ada Lovelace Day - Caroline Carruthers on the importance of being yourself, despite being ‘different’ - Diginomica

Ada Lovelace Day - Caroline Carruthers on the importance of being yourself, despite being ‘different’ Diginomica

Oracle AI World 25 - ‘War and AI have made data sovereignty non-negotiable for many’ - Diginomica

Oracle AI World 25 - ‘War and AI have made data sovereignty non-negotiable for many’ Diginomica

Oracle AI World 25 - AI adoption and project realities - Oracle customers share their field stories - Diginomica

Oracle AI World 25 - AI adoption and project realities - Oracle customers share their field stories Diginomica

Why better knowledge graphs are essential for trustworthy autonomy. Harness CEO Jyoti Bansal explains - Diginomica

Why better knowledge graphs are essential for trustworthy autonomy. Harness CEO Jyoti Bansal explains Diginomica

Oracle AI World - Ellison's AI vision for Oracle - robot surgeons meet enterprise data reality - Diginomica

Oracle AI World - Ellison's AI vision for Oracle - robot surgeons meet enterprise data reality Diginomica

Coupa acquires AI-powered supplier discovery platform Scoutbee - Diginomica

Coupa acquires AI-powered supplier discovery platform Scoutbee Diginomica

AI is reshaping martech – here's why marketers may not be ready - Diginomica

AI is reshaping martech – here's why marketers may not be ready Diginomica

"A lot of this is taking us backwards, and we don't recognize it". A new ethical question - is AI even really 'the next big thing' anyway? - Diginomica

"A lot of this is taking us backwards, and we don't recognize it". A new ethical question - is AI even really 'the next big thing' anyway? Diginomica

Why TUI's using Experience Management to make every holiday worth your hard-earned cash - Diginomica

Why TUI's using Experience Management to make every holiday worth your hard-earned cash Diginomica

How Kantata brings Resource Management into the AI world - Diginomica

How Kantata brings Resource Management into the AI world Diginomica

Something for the weekend - why this summer's 'silly season' is all about dumb AI and its over-reaching CEOs - Diginomica

Something for the weekend - why this summer's 'silly season' is all about dumb AI and its over-reaching CEOs Diginomica

Agents hit City Hall - Salesforce launches Agentforce for Public Sector - Diginomica

Agents hit City Hall - Salesforce launches Agentforce for Public Sector Diginomica

Something for the weekend - when agents attack...customer service goes out the window - Diginomica

Something for the weekend - when agents attack...customer service goes out the window Diginomica

Why Celonis' new Chief Customer Officer believes AI will drive top-line growth, not just cost savings - Diginomica

Why Celonis' new Chief Customer Officer believes AI will drive top-line growth, not just cost savings Diginomica

Getting real about agentic AI, from protocols to data platforms - more inbox adventures with AI vendors - Diginomica

Getting real about agentic AI, from protocols to data platforms - more inbox adventures with AI vendors Diginomica

Together we are stronger - Capgemini, agentic AI and human teaming - Diginomica

Together we are stronger - Capgemini, agentic AI and human teaming Diginomica

How dog training specialist Zigzag used extensive testing to improve customer engagement with gen AI chat - Diginomica

How dog training specialist Zigzag used extensive testing to improve customer engagement with gen AI chat Diginomica

ServiceNow Zurich platform release ‘a turning point’ as it targets multi-agentic AI - Diginomica

ServiceNow Zurich platform release ‘a turning point’ as it targets multi-agentic AI Diginomica

Letting hyperscalers dominate could cost Europe up to €1.4 trillion in GDP, warns OCC - Diginomica

Letting hyperscalers dominate could cost Europe up to €1.4 trillion in GDP, warns OCC Diginomica

The tortured history of payment processing - Paylocity and the rapidly evolving payment tech world - Diginomica

The tortured history of payment processing - Paylocity and the rapidly evolving payment tech world Diginomica

From shared services to AI strategy - how Merck built its process intelligence foundation - Diginomica

From shared services to AI strategy - how Merck built its process intelligence foundation Diginomica

How the Premier League hopes to score with soccer fans getting creative with Adobe AI tech - Diginomica

How the Premier League hopes to score with soccer fans getting creative with Adobe AI tech Diginomica

Confluent tackles enterprise AI agent complexity with Streaming Agents platform - Diginomica

Confluent tackles enterprise AI agent complexity with Streaming Agents platform Diginomica

Oracle soars as AI-driven cloud infrastructure demand rockets towards $0.5 trillion a year - Diginomica

Oracle soars as AI-driven cloud infrastructure demand rockets towards $0.5 trillion a year Diginomica

Enterprise hits and misses - is MCP ready for prime time? Vibe coding goes up (and down), and autonomous agents are debated - Diginomica

Enterprise hits and misses - is MCP ready for prime time? Vibe coding goes up (and down), and autonomous agents are debated Diginomica

What is the Spatial Web, and why should the enterprise care? Here's why - Diginomica

What is the Spatial Web, and why should the enterprise care? Here's why Diginomica

Enterprise hits and misses - AI regulation and job losses capture the headlines, but cybersecurity looms - Diginomica

Enterprise hits and misses - AI regulation and job losses capture the headlines, but cybersecurity looms Diginomica

Northern Trust accelerates financial data processing by 20% with Apache Airflow and Astronomer's Astro - Diginomica

Northern Trust accelerates financial data processing by 20% with Apache Airflow and Astronomer's Astro Diginomica

Enterprise hits and misses - AI adoption debates heat up, robotics gets a reality check and event season rolls on - Diginomica

Enterprise hits and misses - AI adoption debates heat up, robotics gets a reality check and event season rolls on Diginomica

Pure Storage on data sovereignty- why CIOs can't easily escape US hyperscalers…and how to manage the risk - Diginomica

Pure Storage on data sovereignty- why CIOs can't easily escape US hyperscalers…and how to manage the risk Diginomica

AWS soars on revenue and CapEx spend, but still not talking about its post-CMA inquiry verbal gymnastics about getting info into the public domain - Diginomica

AWS soars on revenue and CapEx spend, but still not talking about its post-CMA inquiry verbal gymnastics about getting info into the public domain Diginomica

Something for the weekend - on IWD, if women can force their way into football, why is tech such a problem? - Diginomica

Something for the weekend - on IWD, if women can force their way into football, why is tech such a problem? Diginomica

Enterprise hits and misses - deconstructing AI Workslop. Plus: "AI First" comes second - dealing with toxic bosses come first - Diginomica

Enterprise hits and misses - deconstructing AI Workslop. Plus: "AI First" comes second - dealing with toxic bosses come first Diginomica

Enterprise hits and misses - employee monitoring tools spark debate, agentic AI gets project lessons, and vibe coding cleanup is now a job - Diginomica

Enterprise hits and misses - employee monitoring tools spark debate, agentic AI gets project lessons, and vibe coding cleanup is now a job Diginomica

Workers are getting to grips with agents, says Slack data; not really, says Lucidworks agentic researcher - take your pick! - Diginomica

Workers are getting to grips with agents, says Slack data; not really, says Lucidworks agentic researcher - take your pick! Diginomica

Enterprise hits and misses - AI vs entry-level jobs - hype or reality? Plus: developer productivity and GPT-5 fallout - Diginomica

Enterprise hits and misses - AI vs entry-level jobs - hype or reality? Plus: developer productivity and GPT-5 fallout Diginomica

OneStream Splash - bigger event, more products, more announcements - Diginomica

OneStream Splash - bigger event, more products, more announcements Diginomica

AI and cybersecurity are creating a new tech talent landscape - here's how digital leaders are responding - Diginomica

AI and cybersecurity are creating a new tech talent landscape - here's how digital leaders are responding Diginomica

AI and copyright - US Copyright Office backs creatives…and Trump fires its head - Diginomica

AI and copyright - US Copyright Office backs creatives…and Trump fires its head Diginomica

Adecco spin-off r.Potential wants to help leaders navigate the world of Digital Labor. But let's go carefully into an agentic future, says CEO Greg Shewmaker - Diginomica

Adecco spin-off r.Potential wants to help leaders navigate the world of Digital Labor. But let's go carefully into an agentic future, says CEO Greg Shewmaker Diginomica

If we want more women in AI, we need to hide the tech, says AI for Good founder Kriti Sharma - Diginomica

If we want more women in AI, we need to hide the tech, says AI for Good founder Kriti Sharma Diginomica

A raft of in-depth research finds Artificial Intelligence causing far more problems than it solves. Why? - Diginomica

A raft of in-depth research finds Artificial Intelligence causing far more problems than it solves. Why? Diginomica

How the Spatial Web could guide de-centralized and trustworthy agentic AI to like us more - Diginomica

How the Spatial Web could guide de-centralized and trustworthy agentic AI to like us more Diginomica

AI and ethics - what is originality? Maybe we're just not that special when it comes to creativity? - Diginomica

AI and ethics - what is originality? Maybe we're just not that special when it comes to creativity? Diginomica

Enterprise hits and misses - services firms have an AI market meltdown, but why? Tech earnings roll in, as NVIDIA gets an Alibaba heads up - Diginomica

Enterprise hits and misses - services firms have an AI market meltdown, but why? Tech earnings roll in, as NVIDIA gets an Alibaba heads up Diginomica

Executive Intelligence podcast - Salesforce CEO Marc Benioff speaks on digital labor, agentic futures, and always coming back to customer success - Diginomica

Executive Intelligence podcast - Salesforce CEO Marc Benioff speaks on digital labor, agentic futures, and always coming back to customer success Diginomica

93% of IT execs are eager to implement agentic AI – but have they considered governance? - Diginomica

93% of IT execs are eager to implement agentic AI – but have they considered governance? Diginomica

Confluent Q2 2025 earnings highlight AI momentum as data streaming vendor navigates cloud optimization phase - Diginomica

Confluent Q2 2025 earnings highlight AI momentum as data streaming vendor navigates cloud optimization phase Diginomica

Trust in data is critical to Artificial Intelligence adoption, says TELUS survey. But is that right? - Diginomica

Trust in data is critical to Artificial Intelligence adoption, says TELUS survey. But is that right? Diginomica

Enterprise hits and misses - deriving AI value heats up, Hubspot Inbound is deconstructed, and the AI "de-skilling" effect is here - Diginomica

Enterprise hits and misses - deriving AI value heats up, Hubspot Inbound is deconstructed, and the AI "de-skilling" effect is here Diginomica

Re-inventing Accenture...again. CEO Julie Sweet explains the catalyst for growth behind another re-org. (Spoiler - it's AI!) - Diginomica

Re-inventing Accenture...again. CEO Julie Sweet explains the catalyst for growth behind another re-org. (Spoiler - it's AI!) Diginomica

Enterprise hits and misses - AI ethics versus enterprise realities, and the great AI coding productivity debate - Diginomica

Enterprise hits and misses - AI ethics versus enterprise realities, and the great AI coding productivity debate Diginomica

How Solidatus is building digital twins for data compliance to meet regulatory demand - Diginomica

How Solidatus is building digital twins for data compliance to meet regulatory demand Diginomica

Why Zoho has built its own LLM - Diginomica

Why Zoho has built its own LLM Diginomica

Enterprise hits and misses - SAP to acquire SmartRecruiters, but why? Dirty data borks AI, and context engineering is here - Diginomica

Enterprise hits and misses - SAP to acquire SmartRecruiters, but why? Dirty data borks AI, and context engineering is here Diginomica

In memoriam - Martin Banks, 'Mr Enterprise Tech' - Diginomica

In memoriam - Martin Banks, 'Mr Enterprise Tech' Diginomica

ICON 2025 - Blue Yonder CEO Duncan Angove says, "It's all come to a head." Inside the three-year journey to agentic AI for supply chain - Diginomica

ICON 2025 - Blue Yonder CEO Duncan Angove says, "It's all come to a head." Inside the three-year journey to agentic AI for supply chain Diginomica

The Enterprise Tech Year - AI in action - Diginomica

The Enterprise Tech Year - AI in action Diginomica

Capgemini looks to 'intelligence artificielle' to boost growth in 2025 after a difficult twelve months - Diginomica

Capgemini looks to 'intelligence artificielle' to boost growth in 2025 after a difficult twelve months Diginomica

What AI will - and won't - do to consultants - Diginomica

What AI will - and won't - do to consultants Diginomica

The future of SaaS in a world of AI agents - part 2 - product - Diginomica

The future of SaaS in a world of AI agents - part 2 - product Diginomica

Enterprise hits and misses - agentic AI fuels cybersecurity angst, and the AI bubble debate is back - Diginomica

Enterprise hits and misses - agentic AI fuels cybersecurity angst, and the AI bubble debate is back Diginomica

Does the SAP Business Data Cloud justify the fanfare? An initial review of SAP's Business AI and Databricks partnership news - Diginomica

Does the SAP Business Data Cloud justify the fanfare? An initial review of SAP's Business AI and Databricks partnership news Diginomica

Why micro-influencers are gaining traction in marketing - Diginomica

Why micro-influencers are gaining traction in marketing Diginomica

AI, automation and sustainability – the 2025 trends that define Industry 5.0 - Diginomica

AI, automation and sustainability – the 2025 trends that define Industry 5.0 Diginomica

The tech industry has an ageism problem - here's why that matters to us all - Diginomica

The tech industry has an ageism problem - here's why that matters to us all Diginomica

Critical thinking goes better with coffee - why user events like ASUG Tech Connect matter - Diginomica

Critical thinking goes better with coffee - why user events like ASUG Tech Connect matter Diginomica

Augmented Marketing is the future as the function gets a gen AI makeover at L’Oréal - Diginomica

Augmented Marketing is the future as the function gets a gen AI makeover at L’Oréal Diginomica

Miro transforms its digital whiteboard into an intelligent collaborative canvas - Diginomica

Miro transforms its digital whiteboard into an intelligent collaborative canvas Diginomica

Can AI stitch up a profitable future for Resale-as-a-Service platform providers like thredUP? - Diginomica

Can AI stitch up a profitable future for Resale-as-a-Service platform providers like thredUP? Diginomica

A new enterprise gap to bridge - employers buy into gen AI for productivity gains, their workers aren't so sure - Diginomica

A new enterprise gap to bridge - employers buy into gen AI for productivity gains, their workers aren't so sure Diginomica

Cloud computing and life sciences - Salesforce and Veeva explain the benefits of digital transformation - Diginomica

Cloud computing and life sciences - Salesforce and Veeva explain the benefits of digital transformation Diginomica

How Team Liquid seized a competitive edge in esports with SAP analytics and AI - Diginomica

How Team Liquid seized a competitive edge in esports with SAP analytics and AI Diginomica

‘A multi-faceted approach’ - practical steps the data center sector is taking to tackle the climate crisis - Diginomica

‘A multi-faceted approach’ - practical steps the data center sector is taking to tackle the climate crisis Diginomica

When people will always find ways to misuse technology, how are we going to police the Metaverse? - Diginomica

When people will always find ways to misuse technology, how are we going to police the Metaverse? Diginomica

HR Tech vendors disappoint on the topics that matter to buyers - Diginomica

HR Tech vendors disappoint on the topics that matter to buyers Diginomica

What I’d say to me back then - Coupa CEO Leagh Turner on avoiding overzealous mentors and turning to podcasts instead - Diginomica

What I’d say to me back then - Coupa CEO Leagh Turner on avoiding overzealous mentors and turning to podcasts instead Diginomica

Grieves and Vickers - the history of digital twins - Diginomica

Grieves and Vickers - the history of digital twins Diginomica

From AI FOMO to AI FOMU – and what to do about it - Diginomica

From AI FOMO to AI FOMU – and what to do about it Diginomica

AI truth is "user assembly required" - Diginomica

AI truth is "user assembly required" Diginomica

Celonis launches AgentC - ‘Process Intelligence essential to any enterprise AI strategy’ - Diginomica

Celonis launches AgentC - ‘Process Intelligence essential to any enterprise AI strategy’ Diginomica

Digital transformation among fleets and physical operations is now an unstoppable juggernaut - Diginomica

Digital transformation among fleets and physical operations is now an unstoppable juggernaut Diginomica

The state of video, according to Wistia - Diginomica

The state of video, according to Wistia Diginomica

A passage to India - the essence of Zoho - Diginomica

A passage to India - the essence of Zoho Diginomica

Frictionless Enterprise - the Tierless Architecture of composable IT - Diginomica

Frictionless Enterprise - the Tierless Architecture of composable IT Diginomica

ChatGPT has the potential to spread misinformation ‘at unprecedented scale’ - Diginomica

ChatGPT has the potential to spread misinformation ‘at unprecedented scale’ Diginomica

How Southwest Traders is using an online ordering platform to boost productivity and customer satisfaction - Diginomica

How Southwest Traders is using an online ordering platform to boost productivity and customer satisfaction Diginomica

RPA is too narrow for today's enterprise - co-CEO Rob Enslin explains how UiPath moved from RPA to an automation platform - Diginomica

RPA is too narrow for today's enterprise - co-CEO Rob Enslin explains how UiPath moved from RPA to an automation platform Diginomica

The problem with tech marketing - and how to cure it! - Diginomica

The problem with tech marketing - and how to cure it! Diginomica

Infor CEO - ‘Our focus now is net new cloud wins, not just our existing install base’ - Diginomica

Infor CEO - ‘Our focus now is net new cloud wins, not just our existing install base’ Diginomica

Enterprise hits and misses - cybersecurity is out; cyber resilience is in. Gen AI is being overestimated, and trust matters in a deep fake world - Diginomica

Enterprise hits and misses - cybersecurity is out; cyber resilience is in. Gen AI is being overestimated, and trust matters in a deep fake world Diginomica

No silver bullet for AI and data center sustainability challenge - an integrated approach is needed - Diginomica

No silver bullet for AI and data center sustainability challenge - an integrated approach is needed Diginomica

ServiceNow seeing “millions of dollars of savings” using its own AI products internally - Diginomica

ServiceNow seeing “millions of dollars of savings” using its own AI products internally Diginomica

Meet Acumatica's new CEO John Case - what is his cloud ERP growth agenda? - Diginomica

Meet Acumatica's new CEO John Case - what is his cloud ERP growth agenda? Diginomica

Retail’s D2C pivot - how NIKE sprinted ahead of the field - Diginomica

Retail’s D2C pivot - how NIKE sprinted ahead of the field Diginomica

Christian Klein, CEO SAP - "We have to own the application layer" - Diginomica

Christian Klein, CEO SAP - "We have to own the application layer" Diginomica

Data center expansion - the locals are restless...and with good reason - Diginomica

Data center expansion - the locals are restless...and with good reason Diginomica

Shadow IT never dies - why spreadsheets are still running your business - Diginomica

Shadow IT never dies - why spreadsheets are still running your business Diginomica

OpenAI's meltdown prompts further questions around the future of AI safety surveillance - Diginomica

OpenAI's meltdown prompts further questions around the future of AI safety surveillance Diginomica

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