Discerning Cyclist

"We don't want cycling clothes; we want stylish clothes we can cycle in." The concept of ‘Discerning Cyclist’ sparked into life during the lunch breaks of work colleagues Ste Johnson and Peter Reynolds in Spring 2012. The pair believed that there shouldn't just be cycling clothes and stylish clothes; there should be stylish clothes that you can cycle in. After a few months of planning, Discerning Cyclist was launched in late August 2012. The site's primary aim was to promote stylish clothes that are also practical and functional enough for cycling. Discerning Cyclist offers style advice and opinion and showcases smart cycling attire for the Discerning Cyclist. In essence, we aim to help you look good on the bike while at the same time providing you with clothes and accessories that also possess the functionality required for any urban, road or commuter cyclist.